2014 Ram 2500 Tradesman on 2040-cars

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Do you like TRX? New Ram 1500 coming to rock the Raptor off-road

BOLOCCO, Italy — Since the brand was spun off in 2009, Ram sales have been on a roll. Although it had some of the oldest vehicles on the market, the automaker sold nearly 700,000 models in 2017, marking its eighth consecutive year of sales growth. At FCA's Italian proving grounds, Ram head Mike Manley talked loyalty, conquest and the brand's next five years. Look for models like the Ram 1500 TRX, new versions of the Ram Heavy Duty and increased electrification and autonomy. At FCA's last five-year extravaganza, we heard a lot of grand plans for Ram. Unlike a lot of things from other brands at that presentation, most of Ram's products hit the market, though not as soon as FCA would have liked. Still, things are looking positive for the automaker. While the product line isn't going to expand much in the North American market, FCA plans to expand the Ram nameplate to new markets worldwide. We'll see finally see new versions of the Ram Heavy Duty at the 2019 Detroit Auto Show. FCA promises the new truck will have the segment's most powerful diesel engine. By 2022, we'll see the debut of the production version of the Ram TRX, a performance-focused truck that should go head-to-head with the Ford F-150 Raptor. Related Video:

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

V8-powered 2022 Ford F-150 Raptor R spied testing alongside Ram TRX

Spy photographers captured Ford engineers testing what appears to be a 2022 F-150 Raptor R alongside a Ram TRX this week, giving us a sneak preview of the first major battle in the coming war for super-pickup dominance.  Ford has remained tight-lipped about the Raptor R's performance specs. We know only that it will be powered by a V8 (likely a variant of the 760-horsepower, supercharged 5.2-liter unit from the Ford Mustang Shelby GT500), and that it's due to break cover some time later this year. Given that the 702-horsepower Ram TRX will be the Raptor R's only competition (and pretty much the only reason it exists in the first place), Ford's decision to benchmark the fast Ram is a bit of a no-brainer.  The Blue Oval's performance engineers have years of practice when it comes to building high-performance off-road trucks, so despite Ram's first-strike advantage and Hellcat trump card, the TRX might actually be the underdog in this fight. Why? Well, based on what we've seen of the EcoBoost-powered 2021 Raptor so far, it should weigh at least 500-600 pounds less than the TRX, and while we expect that gap to shrink with the addition of the bigger engine, it's likely that it will still favor Ford, and perhaps significantly.  While the larger, supercharged V8 will certainly weigh more than the EcoBoost V6, it's still an all-aluminum engine (all SRT motors are based on cast-iron blocks) and Ford still has the advantage of its lightweight body panels. There will likely be more to the Raptor R's chassis modifications than a new set of engine mounting points, since the existing Raptor was not engineered to handle an 800-horsepower engine, but even with the chassis modifications necessary to handle that power, we expect the Raptor R to be the featherweight of the two.  Since Ford plans to get the Raptor R into production for the 2022 model year, we shouldn't have to wait much longer to find out just exactly how it shapes up against Ram's big dinosaur. Stay tuned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.