2014 Ram 2500 Slt on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

2019 Ram HD Chassis Cab trucks: tough on the outside, comfy on the inside

The past year or so has been big for Ram. FCA's truck division went from having some of the most dated (though still solid) pickups on the market to introducing the 2019 Ram 1500, arguably the new segment leader. A year later, at the 2019 Detroit Auto Show, FCA revealed the new Ram Heavy Duty. Yesterday, Ram announced the 1500 was getting a trick tailgate to compete with the power tailgate on the Chevy Silverado and MultiPro tailgate on the GMC Sierra. Today, at the 2019 Chicago Auto Show, FCA will present the new Ram 4500 and 5500 chassis cab models. Like the Ram 2500 and 3500, the new chassis cab trucks appear to share a lot with the current crop of Ram HD trucks. The cab itself appears to be unchanged from the outside, though the front fascia has been updated to reflect Ram's current design. As with most things, it's what's inside that counts. The chassis cab models get the fantastic interior from the 2019 Ram 1500. It's a handsome and well-appointed cabin. Even base Tradesman models benefit from the new design and packaging. There's new tech, too. The 12-inch infotainment screen is nice to look at, but customers are likely to enjoy features like adaptive cruise control, forward collision warning and automatic emergency braking (with trailer brakes). The safety tech is available on all trim levels. The trucks also pack parking assist and a 270-degree camera view. There are also camera features to help hook up trailers (including fifth-wheel goosenecks). The Ram Chassis Cab 3500, 4500 and 5500 represent Class 3, 4 and 5 GVW ratings. As such they pack some punch under the hood. The standard engine is the 6.4-liter Hemi V8 making 410 horsepower and 429 pound-feet of torque, though 4500 and 5500 models only make 370 horsepower. The Ram 3500 features cylinder deactivation to improve fuel economy. The three trucks are available with a 6.7-liter Cummins turbo-diesel inline-six. The engine makes 360 horsepower and 800 pound-feet of torque. An Aisin six-speed auto is available on V8 models and standard with the diesel. Both engines are available with dual alternators. The trucks are available in four industry-standard frame lengths measured in inches from the cab to the rear axle: 60, 84, 108 and 120. Upgraded brakes should shorten stopping distances and improve pedal feel. Thanks to high-strength steel and aluminum, the truck should weigh about 120 pounds less than before.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.