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FCA Drive for Design Ram truck contest winners chosen

Last month, Fiat Chrysler held a 24-hour sketch battle open to anyone in the world willing to design the "wickedest and most outrageous" version of a Ram truck. That flash contest was a sideshow to the main event, FCA's annual Drive for Design competition open to high schoolers in the 10th, 11th, and 12th grades who were this year asked to design a Ram pickup for the future. The automaker's design team judged the entries, led by Ram Truck and Mopar Exterior Design boss Mark Trostle, with outside input from Detroit sculptor Josh Welton. The contest closed on May 1, and the winners have been decided: Job Skandera, a 12th grader from Santa Clara, California took first place with his Ram Magma; Vincent Piaskowski, an 11th grader from Birmingham, Michigan (home of Autoblog's headquarters) earned second place with an electric Ram; third place went to the Ram 1500 Series A by 11th grader Alex David Kirschmann from Auburn Hills, Michigan. Kirschmann clearly has a knack for this since he earned second place in last year's Drive for Design competition. The Ram Magma's name is suggested by the translucent polycarbonate windows that forego traditional tinting for a crystalline red privacy sheen "inspired by volcanic igneous rock." The Magma also showcases multiple light bars stretched across the roof, a UV water purifier system between the cab and bed, and a stove embedded into the tailgate. Thankfully, the feature set includes an adjustable suspension that lowers the cab to mortal levels of ingress. The electric Ram protects its extremities with a lightweight graphene hardcoat, offers side storage outside the bed, more storage under the bed floor, a heavy duty power station tucked into the bed wall, and the sandwiched tailgate can form a two-tier shelf system for organization on the job site. That tailgate gives us some real ideas. The 1500 Series A is Judge Dredd's truck when he leaves his Lawmaster motorcycle at the office. The RamBox storage compartments and retractable tonneau cover would represent sentimental historical touches when he's running errands — and moving everyone out of his way — in Mega-City One. Due to social distancing, the traditional awards ceremony and visit to FCA design HQ to talk with team members had to be canceled.

Fully electric Ram 1500 announced, will begin production in 2024

Ram is fully present and accounted for at Stellantis’ EV Day. The company announced and teased a fully-electric Ram 1500 that is due to be out in 2024. And itÂ’s not just going to be fully revealed in 2024. Ram says itÂ’s going to begin production on the electric pickup that year. Details are scarce on the ground, but Ram teased us with some shadowy images of what we should expect of its electric full-size pickup. It looks almost nothing like the current Ram 1500, with an incredibly sleek profile, full-width front light bar and surprisingly short bed. WeÂ’re not sure how representative this photo will ultimately be of the production pickup, but it looks like Ram is open to big, revolutionary change in pickup design with this product. Specific details about the pickup werenÂ’t talked about, but Stellantis does provide a range estimate for an upcoming “STLA Frame” BEV platform (pictured above) that will undoubtedly underpin this Ram. As of today, Ram says it will offer a range of up to 500 miles. There will surely be lesser versions with smaller battery packs, but a 500-mile range is a great place to start. Ram also said that it would offer fast charging up to 150 kW, smart storage solutions and advanced automation. “With full knowledge of what our competitors are doing, we will surpass their offerings with the Ram 1500 battery electric vehicle built to again redefine the full-size segment," says Mike Koval, Ram CEO. That sounds like a direct shot at the 2022 Ford F-150 Lightning, but we still haven't seen what GM is cooking up for its electric full-size pickup. Besides the 1500, Ram says it will offer a fully electrified solution “in the majority of our segments by 2025.” RamÂ’s portfolio of vehicles is rather limited, but that suggests weÂ’ll see electric versions of the ProMaster and ProMaster City at some point. The “majority” stipulation in there is likely referring to the Heavy Duty truck segment. There could be EVs there one day, but thatÂ’s certainly the segment that Ram is excluding for the time being.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: