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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Idaho Ram dealer offered free elk taxidermy with purchase

A Ram and Jeep dealer in Post Falls, Idaho, was offering free elk taxidermy with the purchase of a new truck. Sadly, the promotion ended yesterday.  Now, is this type of promotion commonplace? I honestly have no idea, but it sure seems novel. Offering free taxidermy of any sort with the purchase of a new car or truck is certainly one thing, but the specificity of the elk really drives it home.  "Hi, I'm looking to buy your blue Ram 1500 Laramie and I just took down this pronghorn that I'd like to get taxidermied for free." "I'm sorry, sir, the promotion only covers elk. But about that Laramie ..." For those wondering, it does seem to be general elk hunting season in Idaho, but after a brief look at Idaho's extensive Big Game Seasons and Rules guide, there is a dizzying number of rules and regulations regarding exactly when and where one can hunt elk as well as what kind of elk one can hunt. Try reading that sentence out loud. Nevertheless, it would logically seem that free elk taxidermy could be enticing for those living in the area of Post Falls, which is in between Coeur d'Alene and Spokane, Washington, near the state border. So hey, why not? Way to get creative Findlay Chrysler Dodge Jeep Ram.  According to the advertisement, the dealer would only cover $1,500 worth of elk taxidermy. Is that enough for a quality taxidermification of your elk? Again, I'd rather not Google that. But it's nevertheless something, right? Related Video:  

VW Golf R, Ram Power Wagon and Subaru Forester | Autoblog Podcast #591

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Road Test Editor Reese Counts. After some talk about sponges and other randomly received oddities, this episode is all about the cars we've been driving, including the new Subaru Forester, VW Golf R (which is going on hiatus), BMW M340i xDrive and Ram Power Wagon. Then, they take to the mailbag to help a listener pick a sporty new car in the "Spend My Money" segment. Autoblog Podcast #591 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Sponges, really? 2019 Subaru Forester Sport 2019 Volkswagen Golf R 2020 BMW M340i xDrive 2019 Ram 2500 Power Wagon Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: