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2014 Promaster looks like a Fiat, hauls like a Ram

A new day is dawning, folks. The old-guard vans of our youth are being replaced with a new flock of European-inspired commercial vehicles from the likes of Ford, Nissan (Renault) and Mercedes-Benz. Here in Chicago, Ram pulled the covers off its entry into the reborn commercial van market with the 2014 Promaster, based on the well-known European Fiat Ducato.
Ram makes no bones about the Promaster's Fiat underpinnings, though the company claims it has beefed up the machine for US roads and uses with a re-engineered chassis, a more robust suspension setup, improved brakes (from Brembo), additional corrosion protection, improved climate control and additional safety systems.
Power comes from one of two powerplants options, one gas and one diesel. First up is Chrysler's well-known 3.6-liter Pentastar V6 rated at 280 horsepower and 260 pound-feet of torque mated to a six-speed automatic transmission. For a bit more pulling power and durability, Ram is offering a new 3.0-liter four-cylinder diesel engine pumping out 174 hp and, more importantly, 295 lb-ft of torque at just 1,400 rpm. That engine sends its torquey goodness through a six-speed electronically controlled automated manual gearbox.

Ram debuts Rumble Bee redux at Woodward [w/video]

Ten years ago, when the Ram truck still wore a Dodge badge, a special yellow-and-black model called the Rumble Bee launched, paying homage to the Super Bee muscle car of the 1960s. Now, we have the Charger Super Bee, wearing the same buzzworthy paint job. But for the 2013 Woodward Dream Cruise, Ram has created a modern version of that Rumble Bee pickup based on the current 2013 Ram 1500, though unlike the last go-around, this one is purely a concept. For now, anyway.
This concept truck uses the 1500's lightest configuration - a single cab, two-wheel-drive model. From there, it has been painted in Drone Yellow with a matte finish, and a Mopar ground effects kit gives the truck a more aggressive stance on the road. The large, 22-inch wheels certainly help that, as well, painted in black to match the other dark accents found around the pickup's body.
Inside, to no one's surprise, the black and yellow theme carries on, with leather upholstery and sport mesh seats. That Rumble Bee logo adorns the chairs and floor mats, but the coolest (or weirdest) touch is the actual amber-encased bee found within the rotary shift knob. Seriously.

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne