2012 Ram 2500 Laramie Longhorn Megacab Pickup 4-door 6.7l Gray Rambox on 2040-cars

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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

2019 Ram 1500 eTorque fuel mileage numbers released [UPDATED]

UPDATE: A previous version of this story said that the Ram 1500 with the 3.6-liter V6 and eTorque was the most fuel efficient gasoline-powered truck in America. The 2018 Ford F-150 powered by the 2.7-liter EcoBoost V6 engine has ratings as high as 20 city, 26 highway, and 22 combined, which is 1 mpg better on the highway than Ram's six-cylinder eTorque. According to the EPA, the 2019 Ram 1500, when equipped with the 3.6-liter V6 engine and the brand's new eTorque technology, delivers 20 miles per gallon in the city, 25 on the highway and 22 combined in rear-wheel-drive form. Adding four-wheel drive drops those figures to 19/24/21. Those are big improvements over last year's Ram, which had a max efficiency rating of 17/25/20 without the eTorque system. By way of comparison, a 2018 Ford F-150 with the 3.3-liter V6 is rated at 19/25/22. That's down a single mile per gallon in the city but is otherwise a match for the Ram. The most efficient truck from Chevrolet currently rated by the EPA is the 2018 edition with GM's long-running 4.3-liter V6 at 18/24/20. There's a good chance Chevy's upcoming 2.7-liter turbocharged four-cylinder will take the efficiency crown, but it's not yet available. Ram also offers its eTorque technology on its Hemi V8-powered 1500. The EPA rates the two-wheel-drive V8 at 17/23/19 with eTorque (down one mpg on the highway with four-wheel drive). That's a meaningful gain of two miles per gallon combined over the standard non-eTorque Hemi offering. Ram's eTorque system replaces the trucks' standard alternator with a 10-horsepower electric motor and includes a 48-volt lithium-ion battery pack in addition to the standard lead acid battery. We took an eTorque Ram out for a quick spin and found that the technology makes for a truck that's nicer to drive, with the small electric motor working to make gearshifts feel smooth and refined. And now that we know it provides a real boost in fuel efficiency, it seems eTorque could be a big win for Ram. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Fiat Ducato Electric is the Ram ProMaster's EV cousin

As we all know, the Ram ProMaster has Italian roots. Despite featuring a 3.6-liter, 24-valve Chrysler Pentastar V6 with 280 horsepower, the ProMaster was born a humble Fiat Ducato over a decade ago, the Ducato's roots stretching far into the past. There was even been a rebadged Alfa Romeo version of the Ducato in the early '80s, so badge engineering isn't a strange concept when it comes to this line of vans. Nevertheless, the mother company has come up with a Ducato that's not propelled by the Pentastar or a European diesel engine: the 2020 Ducato facelift will come with a fully electric powertrain in Europe. The Ducato Electric is the first EV from Fiat Professional, the work vehicle division. Earlier, there have been natural-gas-powered versions, which continue to form a part of the model palette, but a BEV Ducato is unprecedented. Still, or perhaps for that reason, Fiat is taking small steps when electrifying its van lineup: The Ducato Electric will at first be made available to "major clients" via pilot projects, which means trusted Fiat customer fleets will function as beta testers for the van, most likely only in Europe. No technical details are available yet, either, making the Ducato something of a Mystery Machine. These fleets, some of which have already helped to develop the EV van, can pre-order the Ducato Electric this year with the vehicles delivered in 2020. Even if the van's availability has a touch of '90s EV uncertainty, Fiat says there's "no compromise" in the van's load-carrying capacity and performance. We also expect more information to trickle out in the near future, and given how handy a silent yet torquey van is in some use cases, perhaps the Ram version will also get officially electrified at some point. Aftermarket solutions, like the Maxwell RHEV, already exist. Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.