2012 Ram 2500 2wd Crew Cab 169" St on 2040-cars

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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2019 Ram 1500 eTorque First Drive Review | The un-hybrids

Misinformation is already being passed around about the 2019 Ram 1500 eTorque – reports calling the new electrified version of the full-size half-ton pickup truck a hybrid and saying its eTorque system adds torque to the truck's engine increasing payload, towing capacity, and performance. Don't believe a word of it – this isn't a hybrid in the conventional sense of the word. eTorque does not increase the truck's power or capability. Instead, the system feeds in some electric torque at low RPM, which helps with fuel efficiency by spinning up the engine during start/stop operation, smoothing gearchanges, and harvesting some energy from braking – that's basically it. Ram is partially to blame for the hybrid confusion. Although the "h"-word does not appear anywhere on the truck or the vehicle's window sticker, the automaker has chosen to call eTorque a "mild-hybrid system", which implies that it might be able to propel the truck on electric power. But the Ram's small battery pack and single electric motor cannot – it's more similar to the original GM Parallel Hybrid Truck system than the later two-motor, two-mode hybrid system circa 2009. Also, eTorque applies power to the engine and the wheels briefly at very low engine speeds and during gear changes. These applications of power only last for fractions of a second at any given time, some as quick as the blink of an eye. So it's a labeling fiasco, but Ram's explanation of the eTorque system's operation and its benefits, which are significant, can also be perplexing. And the resulting discombobulation is unfortunate, because eTorque is clever, and it really does work. Earlier this week we drove two Rams with the system, one a V6 and one a Hemi, through Kentucky horse country, and came away impressed by its measurable contributions to the truck's fuel efficiency, drivability and smooth operation. We also interviewed Mike Raymond, the Chief Engineer on the Ram 1500, and Brian Spohn, Ram's Vehicle Electrification Manager, Powertrain Engineering, to better understand what it is and how it functions. How eTorque works Ram will offer the 3.6-liter 24-valve V6 with eTorque as the standard engine in most models. The V6 will not be available without eTorque, although we'd be surprised if it wasn't added to the menu at a later date.

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?