2012 Ram 2500 on 2040-cars

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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Welcome Audi RS6 Avant, goodbye Lincoln Continental | Autoblog Podcast #592

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Assistant Editor Zac Palmer. Our editors cover a lot this week, starting with the news. They geek out over the Audi RS6 Avant coming to America, and mourn the loss of the Lincoln Continental. They address rumors of the Toyota Land Cruiser's demise, and analyze spy photos of the Ford Mach E electric crossover. They also honor the memory of the godfather of spy photography, Jim Dunne. Finally, they talk about driving the BMW Z4, Ram 1500 EcoDiesel, and another diesel, the diesel-powered Mazda CX-5 Skyactiv-D. Autoblog Podcast #592 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Audi RS6 Avant headed to U.S. Lincoln Continental discontinued Rumor: Toyota Land Cruiser to be canceled Ford Mach E spied RIP spy photographer Jim Dunne Cars we're driving: 2019 BMW Z4 sDrive30i 2020 Ram 1500 EcoDiesel 2019 Mazda CX-5 Diesel Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:      

2020 Ram Heavy Duty Limited Black Edition answers the call of the void

Ram buyers overcome by the lure of the Sith or the call of the void when configuring their pickups have had a variety of ways to go dark on their trucks, from 1500 to the heavy duty line. Now the 2020 Ram 2500 and 3500 HD's top Limited trim is getting access to all the darkness possible with the Black Edition, creating a truck that says "lights out" in about six different ways. The package blacks out the heavy duty rigs entirely, starting with the black grille with black RAM lettering, black bumpers front and back, black tow hooks, black door handles, black side-view trailer tow mirrors, black bezels around the LED headlights and taillights, dark-tinted taillights, and matte badges. Any colored lenses, such as the clearance lights above the cab, are clear. Because on the Ram Heavy Duty Black Edition, black means black. The Black Edition can be optioned on the Ram 2500 or 3500 in 4x2 or 4x4, in single- or dual-rear-wheel trims. When outfitted with single wheels in back, the Black Edition sits on 20-inch black wheels. When dual wheels hang off the back axle, buyers will find 17-inch black wheels with machined eyelets. Engine choices are the regular trio of 6.4-liter Hemi V8 with 410 horsepower and 429 pound-feet of torque, the normal 6.7-liter Cummins straight-six diesel making 370 hp and 850 lb-ft, or a high-output version of the 6.7-liter restricted to the 3500 that puts out 400 hp and 1,000 lb-ft. The three-quarter- and one-ton darkness rolls into dealerships in a few months starting at $64,440 for the Ram 2500 2,745 after a $1,695 destination charge. That's a $1,095 premium over the standard Limited Trim. Assuming the same premium for the Ram 3500 Black Edition means a starting price of $65,790. Related Video: