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Mopar makes the Ram Rebel even more macho for 2016

Mopar is making the 2016 Ram 1500 Rebel a little more badass and charging a lot more money. This is the Mopar '16 Rebel. Customers that snag one of the 500 special-edition Rebels get some nifty visual upgrades from the Mopar catalog. The truck's plastic flares are bigger, and the "performance" aluminum hood comes with a big, matte-black decal. It's a macho truck. These special-edition Ram Rebels only come in two colors – Flame Red and Brilliant Black – and we're not really sure if the Mopar's traditional blue highlights work well on the red version. The dark hue ought to look the business, though. Either shade goes well with the standard 17-inch black wheels and black skid plate on the front bumper – the normal Rebel's skid plate is silver. Those are just the standard Mopar accessories on this special edition. The aftermarket division will happily sell Rebel drivers more performance-oriented mods, including a cold-air intake or cat-back exhaust for the Rebel's standard 5.7-liter Hemi V8. Even if you choose to pass on those upgrades, you're still paying at least $52,460 for the Mopar '16 Rebel. The basis for this truck, the 1500 Rebel 4x4, starts at $46,395, or $6,065 less than the Mopar special edition. While the body changes are cool, there's not enough here to warrant that kind of premium. The Mopar 16' Rebel will arrive in dealers later this summer. Related Video:

Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.
Unfortunately, FCA isn't giving many solid details on any of the concepts other than saying the vehicles from Chrysler, Jeep, Dodge, Ram and Fiat all benefit from tuning from its Mopar performance brand. The teaser photos include a sinister-looking Chrysler 200S, Fiat 500 Abarth with two-tone paint and a scorpion on the hood, a red and black 500L, seemingly two different takes on the Jeep Renegade, a green Dodge Challenger wearing the T/A badge, an orange and black Dart, a very neon Charger, just the outline of a red and black Viper, a Ram ProMaster in Mopar livery and a Ram pickup called the Outdoorsman.
Take a look through the gallery to see what you think of the sketches for these concepts, and scroll down for the full announcement from FCA.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.