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Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

2021 Ram 1500 gets Reverse Steering Control to help with trailers

A month ago, Mopar Insiders got the scoop on new features coming to the 2021 Ram 1500 and now thanks to MI getting a peek at dealer guides for the coming model year, we got more details. New for 2021 will be Trailer Reverse Steering Control, which will provide easy in-cab directional control when backing a trailer and be part of next model year's Trailer-Tow Group package. The current package includes trailer-tow mirrors and a trailer brake control. Next year's Trailer-Tow Group will include trailer brake control, trailer light check, trailer reverse steering control, and trailer tire-pressure monitoring. The current group adds $400 to the price of a new Ram; the new equipment will likely cause that number to rise.  We're not sure what happened to the trailer-tow mirrors, but with the Surround-View Camera system thought to be available on the trailer mirrors in 2021 — an option cribbed from the HD lineup — there's likely a bit more package rearranging in store. The third addition mentioned last month was a bed-focused camera housed next to the third brake light, which would be another HD hand-me-down. The camera would fit in with the enhanced trailer focus, and get Ram aligned with assistance features that have become a near necessity in pickups and SUVs. At the other end of the truck, the Snow Plow Prep package makes the leap from the 2500 to the 1500. We only wish Ram had kept the Snow Chief Group name used for the 2500 trucks.    Uconnect 5 is coming as well to the Ram after launching on the 2021 Chrysler Pacifica. The new Android-based operating system provides five-times-faster processing power and three times the screen resolution, while adding 4G Wi-Fi capability, configurable buttons and custom pages, six individual profiles, better looking interactive maps from TomTom, the ability to connect two phones at a time, and Alexa integration.

Ram 1500 Rebel TRX reveals hood scoop-mounted marker lights

Now that the Ram 1500 Rebel TRX is testing with production bodywork, the company has been doing a thorough job of covering up the off-road super truck. But fortunately lights still show through the thick coverings, and we're finally able to see the truck's wide vehicle-denoting marker lights. As you can plainly see, they're mounted to the inside of the hood scoop. This differs from the original Ram TRX concept that had its lights mounted on the roof like a traditional heavy duty pickup truck. It also differs from the Ford F-150 Raptor's grille-mounted marker lights. Both the Raptor and the TRX have these lights not just for style, but because they're wide enough to require the amber marker lights with three in the middle and one on either side of the truck. We can't quite spot the outside marker lights for the Ram. They could be integrated into the headlights, since it seems like the turn signal is particularly wide on this truck compared with regular models. The position of these lights also matches a recent report, lending some more credibility to other claims in it. We expect the Ram 1500 Rebel TRX to be revealed by the end of the year, perhaps as soon as the Detroit Auto Show, which is still scheduled for June. We know it will have a supercharged V8, since we've heard it ourselves, and reports say it will make at least 707 horsepower like the Charger and Challenger Hellcat. It has thoroughly modified suspension for high-speed off-roading, just like the Raptor. And of course it will have four-wheel drive.