2012 Dodge Ram 2500 Laramie Longhorn 4x4 Sat Radio Navigation Sunroof on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

Recall: The Ram 1500's driveshaft could fall off

Ram is recalling 10,160 pickups built for the 2018 and 2019 model years, because the driveshaft may fall off. That would be bad. The recall involves the previous-generation truck. Specifically, some units of the normal 2018 Ram 1500 and some of the 2019 Ram 1500 Classic. In Ram-speak, "Classic" means the previous-generation truck that's sold alongside the all-new version for 2019. The trucks involved were built in a month-long time period in 2018, and Ram has identified the problematic driveshafts by part number. Apparently, the rear driveshaft may "have an incomplete weld fusion between the tube and tube yoke, which may lead to weld cracking or the driveshaft fracturing," according to the recall documents. This could cause the driveshaft to drop off the vehicle, and cause you to lose drive power (among other hazards involved with a driveshaft falling off a truck). At this point, FCA says it's not aware of any accidents or injuries related to the problem. However, it has seen eight occurrences of the driveshafts breaking, prompting this voluntary safety recall. Ram says that an extra noise or vibration could signal that the driveshaft is on the way out. FCA is going to start notifying owners about the recall in mid-June. When you take your truck in, the dealer will replace your driveshaft with one verified to have complete weld fusion. It will, of course, be free of charge to the owners of the affected vehicles.