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Ram shows off its 2019 Heavy Duty trucks in Laramie Longhorn trim

It may not be everyone's bag (baby), but Ram's high-end Laramie Longhorn trim level has proven quite successful for the truck maker. The Southwestern-themed kit has won the Luxury Pickup Truck of Texas award three years in a row, and you know how popular fullsize pickups are in the the great state of Texas. No surprise, then, that the truck is making its debut today at the Houston Auto Show just a week after other trim levels of Ram's 2019 2500 and 3500 Heavy Duty pickup truck line were displayed in Detroit. Like other 2019 Ram HDs, the Laramie Longhorn comes standard with a 6.4-liter gasoline-fueled Hemi V8 sending 410 horsepower and 429 pound-feet of torque through an 8-speed automatic. Two diesel engines are optional, both sourced from Cummins, both displacing 6.7 liters, and both mated up with 6-speed automatic transmissions. The first step up the diesel ladder nets the buyer 370 hp and 850 lb-ft. But the big dog is the High Output inline-six-cylinder diesel with 400 horsepower and a superlative-defying 1,000 lb-ft of torque at just 1,800 rpm. What sets the Laramie Longhorn apart from lesser models are its interior furnishings. It's heavy on full-grain leather, but now boasts a new alligator skin-embossed surface over the center console, instrument panel, seats and door-panel inserts. Warm-hued satin chrome and brushed nickel trim are unique to the Longhorn, as are barn-wood accent pieces. The interior color offerings include a two-tone brown and a black and tan package. Outside, the Laramie Longhorn offers optional RV Match Walnut Brown bumpers and flares for those who want a unified towing experience. Wheels measuring 20 inches in diameter are offered in various finishes, and the badges are inspired by large belt buckles. See for yourself in the image gallery up above. If you find the style appealing, prefer to travel with your vacation home in tow, and don't mind a starting price that's sure to approach $60,000 with the base V8, Ram promises its Heavy Duty haulers will ride better than their Ford or Chevy equivalents due to their five-link coil and air-bag supported suspension systems. Plus, with a max tow rating of 35,100 pounds courtesy of the the Cummins H.O. powertrain, Ram has bragging rights as the baddest truck in town... for now. Related Video:

Rebel Ram TRX prototypes spied on video playing in Michigan dunes

A group of Ram Rebel TRX prototypes has been caught on video testing in Michigan's Silver Lake Sand Dunes. This marks a change of scenery from our last prototype views, which took place on city streets in Detroit and in Arizona. Jordan Denhoed caught the video from a camera mounted on his truck, following the prototypes through the hills. The type of terrain and the presence of a Ford F-150 Raptor reinforce the idea that no matter what else the production Rebel TRX can do, it wants to compete with the Raptor on the Raptor's home field. Denhoed was able to get close enough once to hear the sound of the supercharger working in the 6.2-liter Hellcat V8. Unlike the Rebel TRX concept that was billed with 525 horsepower, the expectation now is that the production version will work up the Hellcat's typical 707 horsepower and shift through a 10-speed automatic. The power figure might have something to do with the staggered wheel lug pattern on the most recent prototypes — six lugs in front, eight lugs in back. The Rebel TRX proto caught in Arizona in August last year used the six-lug pattern all around. Other engine details are fuzzy. Motor1 credits an "insider source" with info that Ram has 40 test mules running, 10 of them in white, 30 of them in black, and one of those testers supposedly has an 840-hp Dodge Demon engine under the hood. The same source said the production version won't use the dial shifter, but a traditional shifter on the center tunnel. At the opposite pole concerning engines, Mopar Insiders reports that the less powerful, less expensive Rebel TR version, using a 7.0-liter V8 with roughly 520 hp, has either been canceled or delayed so Ram can devote resources to the Rebel TRX. The crew-cabbed prototypes in the video all wear the blacked-out treatment and Laramie Black front ends, fender flares over beadlock-looking wheels, and twin pipes. It's hard to tell how much lift comes with the remote-reservoir Bilstein shocks since the wheel arches have been cut out to make more room, but the concept had 13 inches of travel. It's rumored that ARB locking diffs will come on each axle. Having been promised for showrooms by 2022, it's likely we have a couple of years to wait we see the Rebel TRX's final form. We should get our first look at the F-150 Raptor fitted with the Mustang Shelby GT500's Predator V8 around the same time.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.