2011 Ram 2500 4x4 Diesel on 2040-cars

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Ram says its customers are more excited about V8-powered trucks than EVs

As its rivals invest billions of dollars into electric pickups, Ram made headlines by dropping a supercharged, 702-horsepower V8 engine between the 1500's fenders. While critics will inevitably argue there's nothing forward-thinking about the Hellcat engine, the company explained its customers are more interested in V8s than in EVs. Speaking with Muscle Car & Trucks, 1500 brand manager Carl Lally explained the company is open to the idea of exploring electric powertrains. His comments echo the ones made recently by Mike Manley, the head of Fiat-Chrysler Automobiles (FCA). Ram will begin developing a battery-powered pickup if customers demand one, but it sounds like its market research finds there's not a tremendous amount of interest in a gasoline-free model.  The market research must say otherwise over at Jeep, which is bringing the plug-in electric hybrid Wrangler 4xe to market. "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited," said Lally, referring to the 1500 TRX introduced as an alternative to the Ford F-150 Raptor. Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run. Market leader Ford wants to plant its stake in both segments. We know it's developing an electric variant of the 14th-generation F-150, and an earlier report claims the next Raptor will receive the Mustang GT500's 700-plus-horsepower V8. As for General Motors, it's planning on launching a battery-powered Chevrolet Silverado sooner or later, but it has chosen to watch the horsepower war from the sidelines — for the time being, at least. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

2022 Ram 1500 adds G/T model to Rebel and Laramie trims

The 2022 Ram 1500 lineup is expanding with a new G/T trim that offers a few small performance upgrades and some items borrowed from the Earth-eating TRX. Don’t get too excited, though, because this package is paired exclusively with the 5.7-liter V8 eTorque engine — no superchargers here. Available with either the Rebel or Laramie trims, the G/T package adds a cat-back exhaust and cold air intake to improve performance. Both are yanked out of the Mopar catalog, so those changes are ones you could actually do yourself. The rest is a touch more exclusive. For starters, Ram includes paddle shifters, a console-mounted gear lever (no turn dial), unique bucket seats with high bolsters and a metal pedal kit. Those are bits you get on the TRX now, so itÂ’s great to see the lower level Rams benefitting from the monster performance truck.  On the tech front, Ram includes its Performance Pages in the infotainment system. Measuring 0-60 mph times and G-forces in a regular Ram pickup seems a little silly, but now you can do both of those things and take advantage of a myriad of other capabilities afforded by those Performance Pages. You can tell the G/T models apart from others by looking for the big G/T decals on the rear fenders. All G/Ts additionally gain a unique “sport performance hood.” Lastly, you get Mopar all-season floor mats. Pricing for the Rebel G/T starts at $57,070, while the Laramie G/T starts at $57,175, both including their $1,695 destination fees. Ram says the G/T models will go on sale in the third quarter of 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).