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Maxwell RHEV Prototype First Drive Review | More than meets the eye

The Maxwell RHEV looks just like any small business' panel van, sporting large vinyl graphics and unassuming steel wheels. You'd have no idea that the co-founders of the startup based out of Seattle had grafted a salvaged Voltec powertrain from a junkyard Chevy Volt into this Ram ProMaster. Somewhere, a battery pack lurks. Maxwell's co-founders, CEO Max Pfeiffer and engineer Trey Camp, open the cargo area to reveal a completely unaltered space. Both are ex-Tesla employees with a long fascination for the #vanlife movement – that their interests intersected in a hybrid cargo van isn't surprising once you start talking to them. This is their first vehicle, a salvaged ProMaster sidelined with a blown 3.6-liter Pentastar, and it's both their prototype and the only Maxwell in existence right now. That said, the company is building a low-roof version for a customer, which will be lighter, have less aero drag and therefore be more efficient. The company is just emerging from a stealth startup mode, and while their backstory is fascinating, I'm still wondering where the Volt's 18.4 kWh battery pack is. "There's nothing in the back ... we're able to get the battery underneath the floor, in the center," Pfeiffer says. Ducking my head under the side reveals, sure enough, a little underside blister that contains the battery, tucked up neatly. The other changes to the RHEV – short for Range-extended Hybrid Electric Vehicle – are minimal. He pops the hood. There are some rough edges, but the 1.5-liter, 101-horsepower engine and 48-kW motor fit comfortably on custom engine mounts and with re-routed exhaust, behind a fascia that improves aero and houses the charge port. Custom axles send power to unaltered Ram hubs and brakes. "This version, it's a little bit prototype-y," Pfeiffer says. "We've had more time to work with the CAD [computer-aided design, engineering drawings] we were able to get from GM and Chrysler, and we've done a better job packaging for production." GM already spent billions on the Voltec and its controlling software, and Maxwell can happily ride those coattails. Despite the help GM has lent Maxwell, there are no official ties. An emulator sends spoofed signals to the Ram instruments, which have a new custom-printed face. The Ram's body control module is left alone. For powertrain faults, Maxwell says the vehicle can theoretically be serviced by any Chevy dealer, and any issue with the rest of the vehicle can be handled by a Ram service shop.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2019 Ram 1500 Tradesman Drivers' Notes Review | Basically great

The 2019 Ram 1500 is the first major redesign for FCA's best-selling model since 2009. The outgoing truck was a favorite among the Autoblog staff, and this new model only looks to be a wholesale improvement. This Ram 1500 Tradesman may be the entry-level model, but it gives us a good baseline for the rest of the range. Our truck was a crew-cab four-wheel drive variant. Options include the $795 sport appearance package, $545 trailer towing package, $450 for a spray-in bedliner and of course $1,195 destination charge. All-in, our tester rang up at $45,195. Editor-in-Chief Greg Migliore: This was my first taste of the 2019 Ram, and FCA's truck guys did a solid job with the redesign. It's comfortable, powerful and has gutsy styling. Critically, I think the interior is best-in-segment. Regardless of trim or spec, the Ram offers an intuitive layout with nice materials and a pleasing, functional design. All of this comes through in the Tradesman, which is Ram's go-to-work truck. You get the basics and the grunt, without the frills. Our tester still comes in at $45,195 thanks to a slew of options like the Hemi V8, rear power sliding window, satellite radio, sport appearance pack and trailer tow fittings. Plus, this one is a crew cab with four-wheel drive, which starts at a higher price point than a smaller, V6-powered Tradesmen. So it's not totally no-frills, but this work truck did give me a good taste of the new Ram in a clear, distilled manner. I like it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: After getting out of the Ford F-150 and into the Ram 1500 Tradesman, I noticed a few things right away. I was especially taken by the thought put into the organization of the Ram's interior. There's a lot of useful space for storage throughout, including a clever cubby in front of the passenger seat. The center front seat folds down to serve as a console with cup holders, or folds up to create a true bench seat. Slide on over, baby. Driving it, this is definitely more truck-like than the F-150 I had just been in. It's noisier, bouncier, and generally less comfortable. It feels like the real deal, though, and if you're driving a truck because you like trucks, this definitely scratches that truck itch better than the Ford. Associate Editor Reese Counts: I love this truck. The Ram 1500 has long been my favorite full-size pickup.