2006 Ram 2500 on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram 'Built to Serve' special editions honor five U.S. military branches

Ram has just announced a series of special-edition trucks that honor the five branches of the U.S. military and the roughly 7% of Americans who currently serve or are veterans. Called the "Built to Serve" editions, five trucks released over the next year will come in exclusive liveries and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available on every bodystyle and powertrain, a Built to Serve package will add $2,795 to the price. Ram hasn't said which branch the first truck honors, but that pickup will debut tonight — Wednesday, Nov. 6 — at the “Stars and Strings” concert at the Fox Theater in Detroit.  Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. The colors and quantities are: Gator (1,000) and Diamond Black (1,000) Ceramic Gray (1,000) and Patriot Blue (1,000) Anvil (1,000) and Billet Silver (1,000) Tank (1,000) and Flame Red (1,000) Spitfire (500) and Bright White (500) The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Built to Serve trucks will be known by their U.S. flag and edition decals on the rear quarter panels. Cosmetic upgrades for all five versions include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, normally a $795 extra, including features like four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  Special features in the cabin come in the Black Onyx Chrome trim, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge. Ram will use the trucks to help bring more attention to an initiative the automaker has run since 2015, also called Built to Serve, that works to organize grassroots volunteer efforts. Between now and Veteran's Day on Nov. 11, 2020, the Built to Serve program wants to log 1.3 million volunteer hours. That figure represents one hour for each active member of the five services.

2021 Ram 1500 TRX | How we'd build our Hellcat-powered pickup

That didn’t take long. The 2021 Ram 1500 TRX was only revealed yesterday, but the configurator is already up and running. HereÂ’s the link. We surveyed the room to see how all of us would spec out their supercharged pickup. For a truck that starts above $70,000, there are a surprising number of option boxes available to check. If money doesnÂ’t matter, you can spec out a TRX thatÂ’s over $90,000. Even reasonably-equipped trucks will crest $80,000 quickly. There isn't unanimous agreement about whether we like the truck or not either. Spoiler alert: Green Editor John Snyder isnÂ’t a fan. Fuel economy in Challenger and Charger Hellcats can easily dip into the single digits when driven aggressively, and we can guarantee that the truck will only be worse. Others adore its silliness and FCAÂ’s current strategy of shoving its supercharged V8 into any vehicle that will accommodate one. We could go for a Pacificat next. The Previa canÂ’t have all the supercharged minivan fun. Read on to see our builds, and let us know how youÂ’d spec a TRX out in the comments below. Road Test Editor Zac Palmer: ThereÂ’s no making this truck cheap. The TRX is extremely expensive, and anybody buying one will just have to accept it. ThatÂ’s why IÂ’ve decided to go nearly all out with my build. After all, if youÂ’re paying luxury car money for a vehicle, you might as well enjoy a luxury experience. My TRX costs $88,665. It has $16,975 worth of options on it, which isnÂ’t entirely out of the ordinary for trucks these days. On the outside, I chose the bright Hydro-Blue Pearl paint. For only $100, I couldnÂ’t say no to a color. The TRX would look menacing in black or gray, but I think a bright color is much more fitting for an off-road play truck. I also went with the all-black non-beadlock wheels, because I prefer the look and probably donÂ’t need the capability. Rock rails and the bed-mounted tire carrier were also on my list. ItÂ’s not like I want to carry a tire around in my bed, but it sure does look the part. Again, this is a silly truck. Optioning it with silly add-ons is what it deserves. The interior options are boring, but I was able to spruce it up a smidge with TRX red interior accents. My biggest purchase was the TR2 trim package, though. You get Â… well, pretty much everything for $7,920.