12k Miles 4x4 Slt Long Bed Turbo Diesel Bedliner Media Crew 2013 Ram 2500 on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

2019 Ram Heavy Duty will have more than 170 available Mopar parts

When it comes to factory-backed modifications, few do it better than FCA's Mopar division. Just look at all the gear that's ready at launch for the new 2020 Jeep Gladiator pickup. In the past month or so, we've seen the debut of the Ram 2500 Heavy Duty and 3500, 4500 and 5500 chassis cab models. At the tail end of the 2019 Chicago Auto Show, FCA revealed a whole host of Mopar parts for the heavy-duty Rams. The display truck is a 2019 Ram 2500 Heavy Duty Big Horn with the 6.4-liter Hemi done up in FCA's Blue Streak paint. Most of the parts are going to be ready at launch, though Mopar says some are just concepts at this point. Actual parts include a black powder-coated "Ram Bar" in the bed fitted with five 5-inch LED lights. The lights are triggered by a switch box in the cab. Other Mopar parts on the truck include a bed step and fender flares as well as interior bits like rubber floor mats and stainless steel door handles. The truck is also fitted with a number of parts that aren't actually available. That includes the 17-inch beadlock wheels fitted with Goodyear tires. There are also rock rails and a bed-mounted spare that's good for up to 37-inch tires. Outside of the truck, Mopar will have a number of parts available at the 2500's launch. Customers can get a trailer camera, fifth-wheel hitch, gooseneck ball kit, bed extender, bed liner, a cargo ramp, toolboxes and more. Related Video:

Recharge Wrap-up: Ram 1500 EcoDiesel earns RMAP Truck of the Year, GM earns Energy Star awards

Jas Hennessy & Co, maker of Hennessy Cognac, has taken delivery of 45 electric vehicles from Renault at its headquarters in Cognac, France. The 23 Zoes and 22 Kangoo ZEs are to be used by employees traveling between the company's sites, and replace 80 percent of the company's internal combustion fleet. "For many years now, Jas Hennessy & Co has been actively working to reduce its environmental impact," says Hennessy Operations Manager Marc Sorin. Hennessy also recently bought an electric boat to take visitors across the Charente River to the company's aging cellars. Read more from Renault. General Motors has earned two Energy Star awards from the EPA. The automaker earned the Energy Star Partner of the Year award for Sustained Excellence for efforts in energy efficiency and greenhouse gas emissions. For example, GM has achieved a global reduction of energy intensity by six percent, and has invested $34 million in energy, water and carbon reduction projects at its facilities. GM also earned the EPA Energy Star Climate Communications award for its outreach to employees, customers and stakeholders about energy efficiency and climate change. Read more from General Motors. The 2015 Ram 1500 EcoDiesel has been named Truck of the Year by the Rocky Mountain Automotive Press Association. The Ram truck beat out the Chevrolet Silverado Heavy Duty and GMC Canyon to earn the honors at the Denver Auto Show. The Ram 1500 EcoDiesel boasts a fuel economy of 21 mpg in the city, 29 mpg highway and 24 mpg combined. Ram attributes the truck's efficiency to features like its eight-speed transmission, stop-start system and active aerodynamics. Rocky Mountain Automotive Press Association Names 2015 Ram 1500 EcoDiesel 'Truck of the Year' and 2015 Chrysler 200 'Car of the Year' AUBURN HILLS, Mich., April 8, 2015 /PRNewswire/ -- - Denver-based journalist organization announces the awards at the Charity Preview for the Denver Auto Show - Winners are chosen from a field that includes every significant new car and truck introduced in the last year - Each eligible vehicle is evaluated and voted on by the members of the Rocky Mountain Automotive Press - The 2015 Ram 1500 EcoDiesel, America's most fuel-efficient pickup, earned a 29 mpg rating from the U.S.