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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

2015 Ram Promaster City will work for $23,130*

Need a cargo van, but nothing too big? Fiat Chrysler Automobiles could have the answer in the form of its new Ram ProMaster City. Essentially a domesticated version of the Fiat Doblo, the ProMaster City joins the Ram family as the baby brother to the larger ProMaster (née Fiat Ducato). But if you've been wondering how much one will set you back, Auburn Hills has now announced pricing.
The 2015 Ram ProMaster City Tradesman Cargo starts things off with a $23,130 MSRP, plus a $995 destination charge. Upgrade to the Tradesman SLT Cargo and you'll be looking at $24,655, while the passenger-oriented Wagon and Wagon SLT start at $24,130 and $25,655 respectively (again, plus $995).
The base delivered price of $24,125 makes the new Ram ProMaster City more expensive than its competition, with the Nissan NV200 the cheapest in the segment at $21,605, the Chevy City Express starting at $22,950 and the Ford Transit Connect starting at $23,125 (all prices including destination fees).