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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Ram 1500 to get V6 diesel engine later this year

Happy Valentine's Day, diesel lovers! Chrysler announced today that the Ram 1500 will offer a light-duty diesel engine when it goes into production this fall. Using the same turbocharged 3.0-liter EcoDiesel V6 recently introduced in the 2014 Jeep Grand Cherokee, the Ram 1500 is expected to get even better fuel economy than the current 2013 model's best-in-class 25 miles per gallon on the highway.
Power output has not been released for the Ram 1500 EcoDiesel, but in the Grand Cherokee, this engine produces 240 horsepower and 420 pound-feet of torque, and it will be paired with Chrysler's eight-speed automatic transmission. This has definitely been a busy and exciting year for the Ram division, bringing home major awards such as the 2013 North American Truck of the Year, 2013 Motor Trend Truck of the Year and 2013 Truck of Texas not to mention the recent announcement that the Ram HD models will offer a best-in-class towing capacity of 30,000 pounds - all of which is pointed out in the press release, below.

2015 Fiat Ducato and French siblings get prettier face, finer features

The Ram ProMaster only introduced itself to US buyers - prognathous jaw first - last year, but it might quickly be the recipient of some plastic surgery. Above is the new face of the 2015 Fiat Ducato, which does duty as our ProMaster, the Citroën Jumper and the Peugeot Boxer and will be officially unveiled on May 12. Its face still slopes forward all the way to the bottom, but the distance and weight of the jutting chin has been greatly reduced by curving lines that more artfully integrate the new three-piece bumper with the sheetmetal. That bumper can be had in two colors, and the front end also gets new, sleeker headlights with LED DRLs.
Trims are named Classic, Tecno and Lounge, and all benefit from ESP, a new underride guard and an upgraded cockpit with touches like better seats, Bluetooth and a clipboard that can be affixed to the dash and is robust enough to hold smartphones and tablets. High-zoot options - which would give the ProMaster better fight against the Mercedes Sprinter if they carry over to our market - include lane departure assist.
The Ducato will come with choices of three roof heights, four lengths and eight capacity ratings. You'll find info on that and much more in the press releases from Fiat and Peugeot below, and we'll find out more about how the ProMaster will benefit in a few weeks.