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Electrified Ram pickup on the way, FCA CEO says

Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram.  “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press.  With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews.  "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs.  Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.

2014 Ram ProMaster 2500

Front-wheel drive is what sets the all-new Ram ProMaster full-size commercial van apart from its competition. In a segment still choked with thirsty, rear-wheel-drive, ladder frame, pickup truck-based cargo vans, the American automaker is introducing something entirely new - well, new to our domestic market, as Europeans will recognize Ram's fresh entrant as a made-for-USA Fiat Ducato.
While the big ProMaster doesn't have a traditional body-on-frame chassis, it isn't a pure unibody either. Consider it a hybrid of both, with a unibody cab up front and a reinforced high-strength steel subframe in the rear. The platform employs double A-arms and MacPherson struts on the front axle, while the rear uses a simple tubular beam axle. Tires are 225/75R16 at all four corners. The steering is hydraulic rack-and-pinion (allowing an impressive 36-foot turning radius) and there are disc brakes with two-piston calipers all around. It is a solid, if unsophisticated, setup.
This game-changing van, which has already arrived in showrooms with a starting price of $28,630, is propelled by either a gasoline-powered 3.6-liter Pentastar six-cylinder (280 horsepower and 258 pound-feet of torque) or a new turbocharged 3.0-liter four-cylinder diesel (174 horsepower and 295 pound-feet of torque). Ram will offer a traditional six-speed automatic or a new six-speed automated single-clutch manual transmission that drops the hydraulic linkage to improve fuel economy - details are still emerging on this unique gearbox.

2019 Ram Rebel 12 is luxurious off-road truck named for ... its touchscreen

When Ram came out with the totally redone 1500 pickup this year, the off-road-leaning Rebel didn't have Ram's giant 12-inch touchscreen as an option. Ram is remedying that omission with a new model called the Rebel 12. Yeah, it's pretty weird to name the car after the size of the infotainment screen, but that's what Ram came up with. The new model is more than just a screen, though. Ram is using it to throw in a few different tech and luxury options that we don't see in the more barebones Rebel. For one, it gets a 19-speaker, 900-watt Harman Kardon sound system with metal speaker grilles. You'll also get leather seats all around, and they're heated up front. So what will all this cost you? The Rebel 12 starts at $48,685, including destination charges — about $3,000 more than the base Rebel. That price gets you everything mentioned above and all the cool Rebel stuff including a lift kit, locking rear differential, Bilstein shocks, 33-inch tires and the tough-looking appearance features. Keep in mind that this base price is still only the V6 with rear-wheel drive. You can send it far higher when you start tacking on desirable options like the Hemi V8 and four-wheel drive. Ram says the luxurious Rebel 12 will be available in the fourth quarter of 2018. View 5 Photos Featured video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Ram RAM Technology Infotainment Truck Luxury Off-Road Vehicles ram rebel