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Ram Multifunction Tailgate swings into the pickup truck tailgate fray

Let the tailgate wars escalate, says Ram. Today, the Ram 1500 responds to GMC's Multi-Pro tailgate with its own fancy way to get stuff in and out of the bed. Named the "Multifunction Tailgate," (very creative, we know) Ram decided to give the tailgate a 60/40 split. Before we get into functionality, just take a peek at how it looks closed. On the red Ram Rebel chosen to show it off, you're greeted with a sizable black line running down the entire height of the tailgate in an odd spot. The off-center nature of the split makes for a strange look no matter the angle. We have a feeling that a black truck would solve any kind of visual weirdness going on here. On to the important part: How does it work? For starters, you can use it just like a normal truck tailgate. Drop it down with a release button on the handle, or use the remote release. Ram says it doesn't give up anything in capability or toughness in this down position — it has a 2,000-pound load rating. What makes this tailgate unique is its swinging functionality, though. The tailgate is capable of swinging both sides open like doors. Think Honda Ridgeline, but there are two elements to swing out instead of just one. This allows for closer access to the truck bed. The benefits are obvious: easier loading and unloading, easier washout, and you can even use a forklift to load it up now, too. Both of the barn doors swing out to 88 degrees. It's possible to have just the right or just the left door open, or both at once. Ram Multifunction Tailgate View 10 Photos Ford started this tailgate war with its now simple-looking bed step, but now it finds itself the most back-to-basics offering in the group. GMC officially has the most complicated piece of tech with the various foldouts and all-out size, but Ram is somewhere in the middle with this one. We were fans of the swing-out tailgate on our long-term Honda Ridgeline, so let's hope this one proves just as useful. Ram will be at the Chicago Auto Show with this tailgate, so we'll be sure to give it a thorough shakedown on the show floor. Any 2019 Ram 1500 can be equipped with the tailgate as an option for $995. The center step can be tacked on separately for $295. We're told to expect Rams equipped thusly to roll into dealerships during the second quarter of 2019. Related video:

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2020 Ram 3500 dually spied with updated styling and new lighting

Just yesterday, we got our first look at the upcoming Ram 2500 Power Wagon, a replacement for FCA's aging heavy duty truck lineup. Today, we get a look at the new Ram 3500 dually, big workhorse of HD lineup. Like with the 2500, we expect the new truck's styling to fall in line with the new 2019 Ram 1500. Expect a full reveal sometime early next year. Just like with the Power Wagon in yesterday's photos, this Ram 3500 is covered with copious amounts of camouflage. You can make out some LED lighting through the front, but that's about it as far as details go. The fenders appear to sit higher than the current model, though it should still have a bit of a drop from the hood. Though it's hard to see here, the grille is likely to lose the crosshair design, too. Really, just imagine the new Ram 1500 cranked up a notch or two and you'll have the new HD lineup. We don't know what powertrains the new Ram 3500 will use, but expect a mix of Hemi V8s and Cummins diesels. The new eTorque system might make it's way over, too, helping provide a slight boost to both torque and efficiency. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.