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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2021 Ram 1500 TRX Back Seat Driveway Test | Jump that gorge with the kids!

The TRX is the newest and sexiest 2021 Ram 1500. It's also the most powerful by a few hundred horsepower and its eye-popping suspension makes it capable of truly eye-popping things off road. As in both "off the paved road" as well as "we've jumped off the road and will eventually land back down upon it." Thing is, though, that suspension makes the TRX shockingly comfortable when you're back on terra firma. It's downright plush, the result of its four-wheel coil springs with extra-long initial travel. In other words, this is one high-performance vehicle you can get without fear of sneering from the significant other about buying some firm-riding sports thing that makes long journeys miserable. Just don't tell them about the fuel bill.  Besides the ride, though, the TRX shares the same crew cab as any other 2021 Ram 1500. Besides having the same sort of palatial legroom as the crew cabs of any full-size truck, the Ram's goes above and beyond in a number of ways, especially in an upper trim level like the TRX.  First off, it reclines. Though not the only truck to do so (hello Tundra!), this is nevertheless a great feature that fully takes advantage of the immense legroom the crew cab affords. Note that the front seats are as far back as they can go in this picture.  One tidbit: The seatback doesn't just tilt backward. There's no room for that. Instead, the top of the seat basically stays put while the bottom slides forward along with the seat bottom. Airplane seats and the reclining chair in my office work in a similar manner. And, since you're basically pulling the seat forward, the reclining mechanism is located between your legs under the seat bottom.  Lots of power available back here, too. There's a proper house-style outlet so you can plug in a toaster or whatever, along with both USB-A and USB-C ports. Note that there aren't four ports, just two with a choice of port type.  Also, check out those seat controls. Not only do the back seats recline, not only are they heated, but they're also ventilated. That's really cool. Literally! Besides the little shelf you can store a phone while it charges, the center console cupholder unit doubles as a tablet holder. Thoughtful touch. Admittedly, that trim piece is a bit wonky. Only noticing that now in the picture. Didn't see it in person.  Here's another thoughtful touch I'm quite certain is specific to the TRX: Molle straps on the front seatbacks to attach whatever you want.

GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.