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2019 Ram 1500 North Edition is bundled up for winter

The 2019 Ram 1500 North Edition combines a host of features into a special edition meant to keep the abominable winter at bay. Based on the Big Horn trim, which sits just above the base Tradesman, Ram says the North Edition is "geared toward truck owners who need more capability and warmth on their frozen drive." The means 4x4 only, with your choice of crew cab or quad cab, 5'7" bed or 6'4" bed, and either the 3.6-liter Pentastar eTorque or or the 5.7-liter Hemi V-8 with or without eTorque. To that canvas, Ram adds some of the features from the Off-Road package, including heavy duty shocks with a one-inch lift, locking rear axle, and tow hooks. Weapons against the cold include an engine block heater, and Level 2 Package options like heated seats and steering wheel, heated and folding mirrors, and remote start for pre-warming the cabin. There are individual extras, like the 12-way power driver's seat with four-way lumbar support, instead of the eight-way seat normally part of the Level 2 package. Snow service-rated, three-peak mountain snowflake (3PMSF) Falken LT tires toil outside to keep the rubber on the road; the standard Off-Road package uses Falken All-Terrains (AT3WA). Mopar floor mats toil inside to keep slush and grime from spoiling a good time. A monochromatic appearance package paints all the exterior trim pieces one hue. One splash of contrast comes with the 4x4 decal along the flanks, the other is what looks like a set of 20-inch, six-spoke wheels. The Ram press release didn't mention the special rims, but on the configurator, when we clicked the 20-Inch x 9.0 Aluminum Chrome-Clad Wheels, we were forced to add the North Edition package. As of writing, the configurator pricing appears to be at odds with the MSRP stated in the press release. Start with the $41,490 Ram 1500 Big Horn 4x4 on the build site, add the North Edition package, and the price shows as $45,285 before a $1,695 destination charge. Ram says the truck is available at dealers now, but lists an MSRP of $45,890 before destination. There's a $605 difference between the two numbers. The build site doesn't pre-select the 20-inch wheels with the North Edition package, though. Normally a $1,595 option, adding the wheels to the build raises the price by $200, to $45,285, leaving a $405 difference. Point being, assume the dealer will start the bargaining with the $45,890 price.

2014 Ram 1500 EcoDiesel gets 9,200-pound tow rating

The current-generation Ram 1500 is entering its fifth year on the market, but Ram's half-ton truck is not showing its age whatsoever. While we continue to wait for the fuel economy figures for the all-new EcoDiesel V6, Ram has released towing figures for trucks equipped with this new engine, as well as models fitted with the upgraded gasoline-powered V6.
The EcoDiesel - a $2,850 option - will help the Ram compete with V8-powered trucks with its max towing capacity of 9,200 pounds, which is just 50 pounds shy of the 2013 Ram 1500 with the 5.7-liter V8. The true benefit here is that the diesel should return impressive fuel economy in the process, and even though official estimates have yet to be released, Chrysler has promised that it will achieve more than 25 miles per gallon on the highway.
But even with the Pentastar 3.6-liter V6, upgrades to the eight-speed automatic transmission have resulted in an increase in towing capacity, now up to 7,450 pounds. This number is expected to be best in class for base-engine trucks.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.