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FCA Drive for Design Ram truck contest winners chosen

Last month, Fiat Chrysler held a 24-hour sketch battle open to anyone in the world willing to design the "wickedest and most outrageous" version of a Ram truck. That flash contest was a sideshow to the main event, FCA's annual Drive for Design competition open to high schoolers in the 10th, 11th, and 12th grades who were this year asked to design a Ram pickup for the future. The automaker's design team judged the entries, led by Ram Truck and Mopar Exterior Design boss Mark Trostle, with outside input from Detroit sculptor Josh Welton. The contest closed on May 1, and the winners have been decided: Job Skandera, a 12th grader from Santa Clara, California took first place with his Ram Magma; Vincent Piaskowski, an 11th grader from Birmingham, Michigan (home of Autoblog's headquarters) earned second place with an electric Ram; third place went to the Ram 1500 Series A by 11th grader Alex David Kirschmann from Auburn Hills, Michigan. Kirschmann clearly has a knack for this since he earned second place in last year's Drive for Design competition. The Ram Magma's name is suggested by the translucent polycarbonate windows that forego traditional tinting for a crystalline red privacy sheen "inspired by volcanic igneous rock." The Magma also showcases multiple light bars stretched across the roof, a UV water purifier system between the cab and bed, and a stove embedded into the tailgate. Thankfully, the feature set includes an adjustable suspension that lowers the cab to mortal levels of ingress. The electric Ram protects its extremities with a lightweight graphene hardcoat, offers side storage outside the bed, more storage under the bed floor, a heavy duty power station tucked into the bed wall, and the sandwiched tailgate can form a two-tier shelf system for organization on the job site. That tailgate gives us some real ideas. The 1500 Series A is Judge Dredd's truck when he leaves his Lawmaster motorcycle at the office. The RamBox storage compartments and retractable tonneau cover would represent sentimental historical touches when he's running errands — and moving everyone out of his way — in Mega-City One. Due to social distancing, the traditional awards ceremony and visit to FCA design HQ to talk with team members had to be canceled.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2016 Jeep Wrangler recalled over impact sensor wiring

Fiat Chrysler just announced a pair of recalls totaling nearly 311,000 units. The bigger recall affects certain 2016 and 2017 model year Jeep Wranglers. Although, since FCA claims all of the affected 2017s are in the company's hands, really, only 2016 owners should pay attention here. The affected Wranglers suffer from an issue where wiring disconnects from impact sensors in certain types of crashes, potentially preventing the airbags and pretensioners from activating. FCA uncovered the problem in what its press release calls "a routine, in-house crash test" and claims "service availability is imminent." The affected Jeeps require a simple rewiring. The other recall, announced Tuesday, is more of a fleet issue, affecting 2007 to 2013 model-year Ram 2500 and 3500 pickups and 3500, 4500, and 5500 chassis cabs and 2011 to 2014 Dodge Charger Pursuit police vehicles. There's a problem with "premature diode wear" in alternators that are subject to "frequent load cycling, at or near maximum amperage, [or] in hot ambient temperatures." Affected alternators could short out, causing a vehicle to stall or potentially catch fire. FCA lists 182,743 affected Wranglers in the US, 18,011 in Canada, 3,087 in Mexico, and 20,948 in global markets. The Ram/ Charger Pursuit recall lists 74,833 vehicles in the US, 10,077 in Canada, 1,088 in Mexico, and 134 outside the NAFTA region. Of all those vehicles, the Jeep recall hasn't caused any injuries or fatalities, while FCA says it's aware of one "potentially related injury" and no accidents due to its fleet vehicle recall. FCA says it will notify owners/operators of affected vehicles when service appointments are available. As per usual, all the work is free of charge. Related Video: