2wd Quad Cab 5.7l Heated Mirrors Driver Air Bag Front Head Air Bag on 2040-cars

Auto blog

Ram midsize pickup will be body-on-frame, built alongside Jeep Scrambler

Ram's still far-off midsize pickup is shaping up to be a rugged body-on-frame pickup if this report from Automotive News is correct. We would assume that because its supplier sources claim the smaller Ram will be built at the same Toledo plant as the current JL Wrangler and upcoming Wrangler pickup, aka Scrambler. It's already been a long road of back and forth about whether or not Ram would build the small pickup. Mike Manley, now the CEO of FCA following Sergio Marchionne's passing, confirmed the brand's intentions of bringing a midsize truck to market when explaining the company's five-year plan a few months back. At the time, rumors pointed to a unibody construction with production taking place in Mexico. The possibility of Ram bringing a version of the 1200 pickup here has been tossed around, but we doubt Ram would come to market with a rebadged Mitsubishi against the developing stiff competition. That segment is quickly becoming crowded with the impending arrival of the Ford Ranger and the already successful Colorado/ Canyon twins and venerable Toyota Tacoma. Ram could try using the Dakota name to jumpstart sales, but it looks like it'll be last to the party in this midsize truck renaissance. Its Jeep cousin is expected to be revealed later this year and on the market in 2019, and we've already seen a lot of it in spy shots, and even on the Rubicon Trail. The report predicts we'll see a midsize Ram as a 2021 model, going on sale sometime in 2020. However, back in June this year, FCA's presentation pegged the smaller Ram's arrival for 2022. It's a long ways out either way, so we'll keep you up to date as the small Ram saga continues. Related Video:

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2019 Ram 1500 eTorque fuel mileage numbers released [UPDATED]

UPDATE: A previous version of this story said that the Ram 1500 with the 3.6-liter V6 and eTorque was the most fuel efficient gasoline-powered truck in America. The 2018 Ford F-150 powered by the 2.7-liter EcoBoost V6 engine has ratings as high as 20 city, 26 highway, and 22 combined, which is 1 mpg better on the highway than Ram's six-cylinder eTorque. According to the EPA, the 2019 Ram 1500, when equipped with the 3.6-liter V6 engine and the brand's new eTorque technology, delivers 20 miles per gallon in the city, 25 on the highway and 22 combined in rear-wheel-drive form. Adding four-wheel drive drops those figures to 19/24/21. Those are big improvements over last year's Ram, which had a max efficiency rating of 17/25/20 without the eTorque system. By way of comparison, a 2018 Ford F-150 with the 3.3-liter V6 is rated at 19/25/22. That's down a single mile per gallon in the city but is otherwise a match for the Ram. The most efficient truck from Chevrolet currently rated by the EPA is the 2018 edition with GM's long-running 4.3-liter V6 at 18/24/20. There's a good chance Chevy's upcoming 2.7-liter turbocharged four-cylinder will take the efficiency crown, but it's not yet available. Ram also offers its eTorque technology on its Hemi V8-powered 1500. The EPA rates the two-wheel-drive V8 at 17/23/19 with eTorque (down one mpg on the highway with four-wheel drive). That's a meaningful gain of two miles per gallon combined over the standard non-eTorque Hemi offering. Ram's eTorque system replaces the trucks' standard alternator with a 10-horsepower electric motor and includes a 48-volt lithium-ion battery pack in addition to the standard lead acid battery. We took an eTorque Ram out for a quick spin and found that the technology makes for a truck that's nicer to drive, with the small electric motor working to make gearshifts feel smooth and refined. And now that we know it provides a real boost in fuel efficiency, it seems eTorque could be a big win for Ram. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.