2025 Ram 1500 Rebel on 2040-cars

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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Ram 1500 TRX spied hiding production body work under camouflage

We've seen the upcoming Ram 1500 TRX pickup truck a few times with its Raptor-rivaling suspension and Hellcat-derived powertrain. Those past mules have all worn plain Ram bodies, sometimes with cheap bolt-on fender flares. This time, one of our spy photographers has caught a TRX that seems to be wearing production body work under its heavy camouflage. What stands out on this prototype are the bulging fenders front and rear. Instead of simple wheel housing extensions, these are full-on box flares like the ones worn by the Raptor. The hood appears to be equally bulging, good for highlighting the supercharged V8 underneath. The front bumper is similar to that of the Ram 1500 Rebel's with more raised sections in front of the tires to provide more clearance. We get a solid look under the body, too. Still present are the extra beefy suspension control arms front and rear. Skid plates seem to line the whole underside down the middle. The tires are big Goodyear Wrangler all-terrain tires, though we can't make out what size they are. Previous spy photos have revealed remote-reservoir shocks. The wheels at each end are six-lug units, so it seems Ram isn't playing with a heavy-duty axle like a previous prototype suggested. We're expecting the Ram TRX to go on sale before 2022, so it could be revealed sometime next year as a 2022 model. Based on the TRX concept, the production truck should make at least 575 horsepower and have dune-busting off-road performance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Driving a Jeep Cherokee to Rocky Mountain National Park | Behind the Wheel S01 // E06 Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

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