2024 Ram 1500 Limited Crew Cab 4x4 5'7 Box on 2040-cars

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Ram open to releasing electric pickup if buyers ask for one

Ram hasn't announced plans to launch an electric pickup yet, but it confirmed it's keeping a close eye on the burgeoning segment in case it needs to jump in. At least half a dozen electric pickups are scheduled to enter production during the first half of the 2020s, including models from Ram's rivals and from start-ups. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Mike Manley, the head of Ram parent Fiat-Chrysler Automobiles (FCA), told The Detroit News. There is not a single electric truck available new in the United States in 2020, but the segment is expected to balloon in the coming years. Tesla and start-up Rivian both introduced close-to-production concepts that remain over a year away from entering production. Ford will make an electric derivative of the 14th-generation F-150, while General Motors will send both Chevrolet and GMC marching into the segment; the latter will resurrect the Hummer name. On paper, it looks like Ram is behind. In reality, it's still too early to tell if the demand is there. What remains to be seen is whether carmakers can turn social-media likes and eye-catching headlines into profitable sales, or if the electric pickup will become the proverbial brown, turbodiesel, and stick-shifted station wagon of the 2020s — a vehicle everyone loves the idea of but that no one wants to spend a dime on. Pickups have ruled America's sales chart for decades, but electric cars remain a small niche at best; they represented a 1.6% share of the market in 2019. Ram is essentially waiting to find out if installing one of America's least popular propulsion technologies in the nation's favorite body style by a long shot will resonate with buyers. "We haven't revealed everything. But, obviously pickup trucks are a key franchise for us, and we're not going to sit on the sidelines if there is a danger that our position gets diluted going forward," Manley stressed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

Jeep, Ram EcoDiesels recalled for fuel pump failures

Stellantis is recalling nearly 140,000 Jeep and Ram models equipped with its 3.0-liter EcoDiesel six-cylinder to address potential high-pressure fuel pump failures that can render vehicles undrivable.  Per the company's defect report, 2014-2020 Jeep Grand Cherokees and 2014-2019 Ram 1500s shipped with a pump that can fail prematurely. While little detail about the issue was provided, it appears as though Stellantis expects the failures to come on gradually, rather than spectacularly, meaning drivers may notice noise from the pump or even a check engine light before the vehicle becomes undrivable.  "A HPFP failure may introduce internally failed component debris into the fuel system potentially causing fuel starvation," the report said. "Fuel starvation may result in an unexpected loss of motive power, which can cause a vehicle to crash without prior warning." Stellantis says it is aware of more than 200 incidents of premature pump failure within the recall population, however no accidents or injuries have been associated with the problem. Customers should begin receiving notices in late July or early August.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Jeep Gladiator Rubicon EcoDiesel Inside and Out