2024 Ram 1500 Laramie on 2040-cars

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Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

This incredibly '90s Dodge Ram video shows roots of the luxury pickup truck

To paraphrase the Talking Heads, you may find yourself behind the wheel of a Ram 1500 Limited with a 12-inch touchscreen and sumptuous leather, and you may ask yourself, "How did we get here?" Well, some of that credit goes to that loaded Ram's predecessor, the second-generation Dodge Ram. As you'll see in this fascinating promotional video for the truck uploaded by YouTube Channel TheClassicSports, it seems to highlight all the things that make up the modern pickup truck, albeit in a slightly more modest form. Right off the bat, the video starts talking about how the new Ram isn't your traditional pickup. It has features like anti-lock brakes, a spacious, comfortable cabin and standard driver-side airbag. Later, it notes the extensive sound insulation, as well as the cupholders and a giant center console to set up your mobile office, with space for a cell phone and laptop.  But it's not just a comfortable truck. It's a powerful, practical and intimidating one. This Ram is frequently credited as the truck that changed pickup design, moving from simple rectangular boxes to ones with style, particularly semi-truck style. In the video, the host notes that regardless of what people think, "They all call it 'big'." And of course, there's the all-important utility aspect. Highlights include various interior storage bins, slots in the bed to create divided sections, and the critical towing and payload capacities; best-in-class of course. Don't forget the wide array of engines, too, from the base V6 to the unique at the time gas V10 engine. This isn't to say that competitors from Chevy and Ford weren't changing to this more stylish, more well-appointed truck philosophy, either. The mid-'90s Silverado was quite modern, too, with its sleek, if still boxy shape. And the late-'90s F-150 ushered in a sleek, curvy design that has yet to return to the full-size market. But the second-generation Ram really encompasses everything about how the truck market was about to change for the next few decades. Related Video:

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.