2024 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2019 Ram 1500 North Edition is bundled up for winter

The 2019 Ram 1500 North Edition combines a host of features into a special edition meant to keep the abominable winter at bay. Based on the Big Horn trim, which sits just above the base Tradesman, Ram says the North Edition is "geared toward truck owners who need more capability and warmth on their frozen drive." The means 4x4 only, with your choice of crew cab or quad cab, 5'7" bed or 6'4" bed, and either the 3.6-liter Pentastar eTorque or or the 5.7-liter Hemi V-8 with or without eTorque. To that canvas, Ram adds some of the features from the Off-Road package, including heavy duty shocks with a one-inch lift, locking rear axle, and tow hooks. Weapons against the cold include an engine block heater, and Level 2 Package options like heated seats and steering wheel, heated and folding mirrors, and remote start for pre-warming the cabin. There are individual extras, like the 12-way power driver's seat with four-way lumbar support, instead of the eight-way seat normally part of the Level 2 package. Snow service-rated, three-peak mountain snowflake (3PMSF) Falken LT tires toil outside to keep the rubber on the road; the standard Off-Road package uses Falken All-Terrains (AT3WA). Mopar floor mats toil inside to keep slush and grime from spoiling a good time. A monochromatic appearance package paints all the exterior trim pieces one hue. One splash of contrast comes with the 4x4 decal along the flanks, the other is what looks like a set of 20-inch, six-spoke wheels. The Ram press release didn't mention the special rims, but on the configurator, when we clicked the 20-Inch x 9.0 Aluminum Chrome-Clad Wheels, we were forced to add the North Edition package. As of writing, the configurator pricing appears to be at odds with the MSRP stated in the press release. Start with the $41,490 Ram 1500 Big Horn 4x4 on the build site, add the North Edition package, and the price shows as $45,285 before a $1,695 destination charge. Ram says the truck is available at dealers now, but lists an MSRP of $45,890 before destination. There's a $605 difference between the two numbers. The build site doesn't pre-select the 20-inch wheels with the North Edition package, though. Normally a $1,595 option, adding the wheels to the build raises the price by $200, to $45,285, leaving a $405 difference. Point being, assume the dealer will start the bargaining with the $45,890 price.

2023 Ford F-150 Raptor R vs. 2022 Ram TRX | By the numbers

Ford has responded to the Ram 1500 TRX with its own supercharged supertruck: the brand-new 2023 Ford F-150 Raptor R. Ford may be late to the party, but fans can rest assured that its 5.2-liter supercharged V8 is ready to throw down, packing 700 horsepower in a leaner, more-focused package. You can read all about the new Raptor R in our debut write-up, but if you're curious how it stacks up to the TRX by some of its key metrics, you're in the right place. Let's get started.  Performance Let's go ahead and get this one out of the way. Both of these trucks offer blistering performance figures, but a quick glance at the specs suggests a clear winner. Both the Ford and Ram are half-ton crew cab pickups powered by supercharged V8s, but how that package comes together differs pretty significantly between the two.  2023 Ford F-150 Raptor R Engine: 5.2-liter supercharged DOHC V8 Power: 700 horsepower Torque: 640 pound-feet Suspension: Independent double-wishbone (front); five-link coil with Panhard rod (rear); continuously variable active Fox dampers (both) Curb Weight: 5,950 pounds 2022 Ram 1500 TRX Engine: 6.2-liter supercharged OHV V8 Power: 702 horsepower Torque: 650 pound-feet Suspension: Independent double-wishbone (front); five-link coil with track bar (rear); active Bilstein dampers (both) Curb Weight: 6,395 pounds Conclusion It was looking good for the TRX right up until the end there. Ram has the edge in total power and torque — just barely — but that advantage disappears when you consider the TRX's extra heft. 400 pounds may not seem like the end of the world in the context of these trucks, but weight plays a roll in all aspects of performance. This looks like a home run for the Blue Oval.  Off-road Raptor was the default half-ton performance truck for many years, but with OEMs getting ever more serious about building full-size pickups that can take a beating off-pavement, Ford has leaned harder into the Raptor's high-speed performance. Ram's approach was similar, only with more power — until now, that is. But there's more to off-roading than blasting across the desert.