2024 Ram 1500 Big Horn/lone Star on 2040-cars

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This incredibly '90s Dodge Ram video shows roots of the luxury pickup truck

To paraphrase the Talking Heads, you may find yourself behind the wheel of a Ram 1500 Limited with a 12-inch touchscreen and sumptuous leather, and you may ask yourself, "How did we get here?" Well, some of that credit goes to that loaded Ram's predecessor, the second-generation Dodge Ram. As you'll see in this fascinating promotional video for the truck uploaded by YouTube Channel TheClassicSports, it seems to highlight all the things that make up the modern pickup truck, albeit in a slightly more modest form. Right off the bat, the video starts talking about how the new Ram isn't your traditional pickup. It has features like anti-lock brakes, a spacious, comfortable cabin and standard driver-side airbag. Later, it notes the extensive sound insulation, as well as the cupholders and a giant center console to set up your mobile office, with space for a cell phone and laptop.  But it's not just a comfortable truck. It's a powerful, practical and intimidating one. This Ram is frequently credited as the truck that changed pickup design, moving from simple rectangular boxes to ones with style, particularly semi-truck style. In the video, the host notes that regardless of what people think, "They all call it 'big'." And of course, there's the all-important utility aspect. Highlights include various interior storage bins, slots in the bed to create divided sections, and the critical towing and payload capacities; best-in-class of course. Don't forget the wide array of engines, too, from the base V6 to the unique at the time gas V10 engine. This isn't to say that competitors from Chevy and Ford weren't changing to this more stylish, more well-appointed truck philosophy, either. The mid-'90s Silverado was quite modern, too, with its sleek, if still boxy shape. And the late-'90s F-150 ushered in a sleek, curvy design that has yet to return to the full-size market. But the second-generation Ram really encompasses everything about how the truck market was about to change for the next few decades. Related Video:

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles

Discerning Ram owners can now match their truck to their RV

Are you frustrated that the two-tone paint on your new pickup truck doesn't match the RV that it's hauling? We have good news for you. Today, at the Dallas Auto Show, Ram unveiled a new color for the 2017 Laramie Longhorn: the imaginatively named RV Match Brown. In Ram's words, the "Luxurious two-tone premium model displays distinctive design cues" and is "designed to match or complement RV trailer graphics." The new color replaces White Gold in the two-tone lineup and is only available on the Laramie Longhorn trim. In addition to running the bottom length of the truck, the RC Match Brown paint covers the side steps and the spokes on the 20-inch aluminum wheels. All 1500 Laramie Longhorns come with 20-inch wheels, while the 2500 and single-wheel 3500 models come with 18s as standard and offer optional 20s. The color wasn't designed to replicate one specific color, just that general shade of brown that seems to be ubiquitous in the RV industry. The RV Match Brown is available with nine exterior colors. The Laramie Longhorn is the second highest trim level of the Ram 1500, slotting just below the Ram Limited. Features include items like laser-etched leather with complimenting walnut burl inserts. It's no Rolls Royce, but it's hard to find a more decked-out truck on the market. Related Video: