2024 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram wants its midsize truck situation 'fixed soon'

The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon. During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it. Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options. Last September an Automotive News report forecast the truck to be built in Toledo alongside the Jeep Wrangler and Gladiator pickup. When Car and Driver asked for clarification about Toledo or Mexico, FCA pointed to Marchionne's comments referring to Mexico. It appears that's the angle Manley and his team are still trying to make work. The Saltillo, Mexico, assembly plant now builds Ram's heavy-duty trucks, but observers expect HD production to move to the U.S. to make room for the smaller pickup.

451 Ram trucks take world record for longest parade of pickups

If you've been wondering what the world record was for the longest parade of pickup trucks, wonder no more, because Ram has just set a new one. A staggering parade of 451 Ram trucks gathered on Saturday in Arlington, TX, breaking the previous record that stood at 438, and driving a route of 3.2 miles. The endeavor was held to coincide with the 50th Academy of Country Music Awards, held at AT&T Stadium – home of the Dallas Cowboys – in Arlington this weekend. Ram truck owners came from across seven states and as far away as Canada to participate in the event, which was certified by Guinness World Records. As part of the celebration, participants were treated to a car-crushing demonstration by the Raminator monster truck and appearances by country musicians Kix Brooks, Thomas Rhett and Easton Corbin, with a special performance by Midnight Social out of Austin. Ram Trucks Makes History April 18 Setting New GUINNESS WORLD RECORDS™ Title for Largest Parade of Pickup Trucks - 451Ram truck owners from seven U.S. states and Canada help set new world record, Saturday, April 18, 2015 - Ram Truck 'Round-up' held in conjunction with 50th Academy of Country Music Awards weekend in Arlington, Texas, April 17-19 - ACM Awards to be broadcast for the first time ever LIVE from AT&T Stadium in Arlington this Sunday, April 19 on CBS April 18, 2015 , Arlington, TX - Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new GUINNESS WORLD RECORDS™ title for the largest parade of pickup trucks, Saturday, April 18, in Arlington, Texas. 451 Ram trucks participated in the "Ram Truck Round-up," breaking the previous world record of 438 trucks. Ram, the "Official Truck" of the Academy of Country Music Awards, invited its customers to help break the GUINNESS WORLD RECORDS in honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. live Eastern time/8 p.m. delayed Pacific time on CBS Television Network. "Our hard-working Ram truck owners are passionate and loyal, and today they proved once again that everything is always bigger in Texas," said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America.

Ram 1500 diesel overlander, off-road Jeep Wrangler show present and future of Mopar

Ram and Jeep both have some heavily customized off-roaders for SEMA this year. The Ram is a 2020 1500 Rebel with the diesel engine and an overlanding theme, and the Jeep is a 2020 Wrangler Unlimited with a general off-road theme. Each features loads of Mopar accessories, and, in the case of the Ram, accessories from other companies. They both have a few parts that haven't made it to market yet. 2020 Ram 1500 Rebel View 16 Photos 2020 Ram 1500 Rebel OTG The Ram 1500 has the suffix of OTG, which stands for off-the-grid. It's designed to be an overlanding vehicle perfect for getting you far away from civilization and still have your needs taken care of. As such, the new EcoDiesel with its strong fuel economy and large amounts of torque is a good engine choice, and the Rebel has plenty of rugged style to begin with. That style is augmented by some special concept Mopar parts such as a high-flow grille complete with flow-through Ram block letters, a la the Chevy "Flow Tie," and steel bumper with a retro-fitted Power Wagon winch. Another concept part is the intake snorkel. Dodge also dug into the existing catalog of Ram parts and added the base Tradesman's vinyl flooring for easy interior cleaning, as well as the Tradesman's rear bumper that doesn't have cut-outs for exhaust. The exhaust was then tucked away behind the bumper, giving the truck a better departure angle. Many ready-to-purchase accessories have been added to the Ram 1500 OTG, too. From the Mopar catalog comes off-road lights, rock rails, wheels and bolt-on fender flares. The utility rack, basket and tent all came from Yakima. A roof-mounted solar array along with sliding cooking areas and bed-mounted cooler all come from Dometic. A representative from Dodge also showed how the split tailgate can be used as an easily accesible place to have fold out cooking or table space. 2020-jeep-wrangler-mopar-accessories-01 View 4 Photos 2020 Jeep Wrangler Unlimited While the Ram has parts from all around the aftermarket world, the Jeep Wrangler Unlimited has been outfitted entirely with Mopar parts. And most of those parts are already available, with two exceptions. On one side of the truck, Jeep is showing off some concept mesh covers for its tube-doors. The idea behind them is that they still allow for plenty of air flow, but help keep shrubbery, mud clods and other things from getting in. They're also simple to install or remove, since the slide on and zip up.