2024 Ram 1500 Big Horn on 2040-cars

Auto blog

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

2020 Ram 1500's new EcoDiesel horsepower and torque revealed

Following on the reveals of Ford and GM's light-duty diesel full-size pickup truck engines, Ram has finally revealed its second-generation EcoDiesel V6 for the 2020 Ram 1500 and 2019 Ram 1500 Classic. The engine is once again a 3.0-liter V6, but it now makes 260 horsepower and 480 pound-feet of torque. That's an increase of 20 horsepower and 60 pound-feet of torque over the previous engine. Ram notes a number of changes were made to achieve these numbers, including adding a water-cooled variable geometry turbo, reducing compression ratio from 16.5:1 to 16:1, adding lighter pistons, revising the intake ports, and using a new fuel injection system and exhaust gas recirculation system. Those numbers also put the new Ram diesel at the top of its class for torque. Just behind it is the 3.0-liter inline-six in the 2020 Chevy Silverado and GMC Sierra that makes a bit more power at 277 horsepower but less torque at 460 pound-feet. Then there's the 2019 Ford F-150's 3.0-liter V6 that makes 250 horsepower and 440 pound-feet of torque. The Ram engine also hits peak torque at 1,600 rpm, which is sooner than the Ford engine at 1,750 rpm. The Chevy engine's torque arrives even earlier than both at 1,500 rpm. The Ram's maximum towing capacity of 12,560 pounds also tops the F-150 diesel's 11,400 pounds. There are still a number of unknowns regarding the new EcoDiesel engine, though. Ram hasn't announced payload capacity, pricing or fuel economy for the engine. We expect fuel economy will be slightly improved over its predecessor's 20 mpg in the city and 27 on the highway. But we don't know if it will match or surpass the F-150 diesel's 22 mpg in the city and 30 on the highway. All these numbers should be announced closer to the engine's release window of fourth quarter of 2019. The engine will also be available in every single trim and configuration of the 2020 Ram 1500 including the Rebel, which used to be a gas-only trim. The engine will even be available on the 2019 Ram 1500 Classic. This should also be the engine that will soon appear in the Jeep Gladiator and Wrangler.

Ram 1500 Rebel TRX reveals hood scoop-mounted marker lights

Now that the Ram 1500 Rebel TRX is testing with production bodywork, the company has been doing a thorough job of covering up the off-road super truck. But fortunately lights still show through the thick coverings, and we're finally able to see the truck's wide vehicle-denoting marker lights. As you can plainly see, they're mounted to the inside of the hood scoop. This differs from the original Ram TRX concept that had its lights mounted on the roof like a traditional heavy duty pickup truck. It also differs from the Ford F-150 Raptor's grille-mounted marker lights. Both the Raptor and the TRX have these lights not just for style, but because they're wide enough to require the amber marker lights with three in the middle and one on either side of the truck. We can't quite spot the outside marker lights for the Ram. They could be integrated into the headlights, since it seems like the turn signal is particularly wide on this truck compared with regular models. The position of these lights also matches a recent report, lending some more credibility to other claims in it. We expect the Ram 1500 Rebel TRX to be revealed by the end of the year, perhaps as soon as the Detroit Auto Show, which is still scheduled for June. We know it will have a supercharged V8, since we've heard it ourselves, and reports say it will make at least 707 horsepower like the Charger and Challenger Hellcat. It has thoroughly modified suspension for high-speed off-roading, just like the Raptor. And of course it will have four-wheel drive.