2023 Ram 1500 Big Horn/lone Star on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

AEV Ram Prospector First Drive

Honestly, the trails that rise above Southern California's Rowher Flats aren't much of a challenge. You can still get yourself hurt if you do something stupid, but the trails are mostly hard-packed dirt with some rocks strewn about. No boulder crawling or river forging here. It's a place that's almost beneath the mighty abilities of the AEV Prospector Ram trucks I'm here to drive. American Expedition Vehicles (AEV) has long been in the business of building seriously capable Jeep Wranglers. Wranglers built for crossing Australia or crawling across the Moab. Wranglers converted into pickups and Wranglers done up in fancy Filson duds. They all have the kind of rugged good looks that project positive sunshine competence vibes about the people who drive one. That's no matter how big a dork the doofus behind the wheel actually is. And now AEV has moved on to modifying and producing parts and complete packages for Ram pickups. Because, why not? Actually AEV has been twisting on Rams since at least 2013 when it produced a Ram concept truck for that year's SEMA Show in Las Vegas. And what happened in Vegas hasn't stayed in Vegas. Sitting on the dust at one of the Rowher Flats assembly areas, AEV's two 2015 Ram "Prospectors" look as if they're making the horizon itself cower. It's not like we're going to be scuba diving today, but the snorkels that snake up each truck's right A-pillar are enough to make even the most jaded off-roader slobber in naked desire. These things don't just look great, they look epic – if Homer were around he'd put aside his Iliad to write up this drive. Reaching back into Dodge truck history – when Dodge trucks were Dodges – AEV has adopted the Prospector name for its modified Rams. Back in the late 1970s and through the 1980s Prospector had been used on various Dodge trim and equipment packages fitted to pickups, vans, and the Ramcharger large SUV. Yes, there were even Prospector packages for the Mitsubishi-made D50 small pickup and the Rampage pickup based on the front-drive Omni. The shovel and pick Prospector logo on the AEV vehicles comes straight from those old Dodges. The gray Ram 2500 crew cab is riding on 37-inch tall BFGoodrich Mud-Terrain T/As surrounding AEV's 17-inch Salta HD wheels and is powered by Ram's latest 6.4-liter Hemi V8. Rated at 410-horsepower by the factory, the gasoline-burning 6.4 Hemi is almost a throwback to the days before every three-quarter-ton and one-ton pickup owner became obsessed with turbodiesels.

2022 Ram 1500's G/T package reportedly includes Mopar goodies

Ram will fill the gap between the Hellcat-powered, 702-horsepower TRX and the rest of the 1500 range with an option package called G/T, according to a recent report. It will allegedly make its debut for the 2022 model year. Enthusiast website Mopar Insiders learned from unnamed sources that the G/T package will be available on the Sport, Rebel, and Laramie models. While it won't send shivers down the TRX's spine, it will add a cold-air intake system from the Mopar catalog, a 3.92 rear axle, and a specific exhaust system. G/T-only exterior decals and what Ram refers to as a Sport Performance Hood (likely one with a vent) will add a sporty touch to the design. Inside, G/T-spec trucks will ditch the standard 1500's knee-high shift dial in favor of a TRX-like console-mounted gear selector and shift paddles. Leather on the steering wheel, a floor console, power-adjustable front bucket seats, LED footwell lighting, and package-specific trim pieces are also on the list of upgrades included in the bundle. There's a memory function to save your preferred seat, radio, and mirror settings, too. But, if you can't find a comfortable position by moving the eight-way driver's seat, you'll be able to electronically adjust the pedals as well. What remains to be seen is how much Ram will charge to add the G/T package to a Sport, Rebel, or Laramie truck. It hasn't announced that the bundle is on its way, let alone revealed pricing information or availability. If the report is accurate, we expect that additional details about the 1500's sportier sibling will emerge in the next few months. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.