2022 Ram 1500 Big Horn Crew Cab 4x4 5'7" Box on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram 2500 Off-Road Pack targets Ford's FX4, Chevy's Z71

If you were a Ford or Chevrolet customer looking for a heavy duty pickup with some improved off-road chops, the process is relatively simple: tick the box for the FX4 or Z71 packages and be on your merry way. These packages are simple affairs, adding upgraded shocks, underbody protection, and unique wheels alongside a slew of cosmetic improvements. Now, Ram is getting in on the game. Making its debut at the Chicago Auto Show, a new 4x4 Off-Road Package will be offered on the 2500 model regardless of engine, bed length, or trim level. The only restriction is cab size – you'll need to order the Crew or Mega Cab in order to get the new option pack. Despite being a new package, Ram's formula is more or less the same as that used by the FX4 and Z71. Mechanical changes are limited to new Bilstein monotube shocks (Ford turns to Rancho, while the shock absorbers on Chevy's Z71 are unbranded) and a standard limited-slip differential (also offered on the Big Horn and Lone Star trims). Firestone supplies the LT tires, which look to strike a balance between off-road ability and on-road comfort, while there's the normal array of underbody protection. And like Ford and Chevy, Ram has fit a prominent decal on the rear fender. Pricing isn't finalized yet, but Ram specifically calls the 4x4 Off-Road Pack "a value-priced option." That'd make a lot of sense, considering how Ford and Chevy have priced similar equipment packs. Neither the FX4 nor the Z71 pack are high-priced options, with the former ringing up at $295 on the F-250 and the latter maxing out at $620, depending on which Silverado HD you chose. Look for the Ram 2500 4x4 Off-Road Pack to hit dealers during the third quarter of 2016. Related Video: Ram Truck Brand Announces New Ram 2500 Heavy Duty 4x4 Off-road Package New Ram 2500 4x4 Off-road Package designed for customers who need essential off-road upgrades combined with 3/4 -ton pushing, pulling and hauling capabilities Part of "America's Off-road Truck Leader" lineup Features stability control upgrades, all-terrain tires and rugged exterior appearance New package includes limited-slip differential, underbody protection and Bilstein shocks Available "RamBox Holster" rack accessory for RamBox-equipped trucks February 11, 2016 , Auburn Hills, Mich. - Ram Truck capitalizes on a core piece of the 3/4 -ton segment with new Ram 2500 4x4 Off-road Package, which includes a list of must-have upgrades for the occasional off-roader.

2018 Ram 1500 Buying Guide | Popular pickup information and review

Spun out from Dodge as a standalone truck brand in 2009, the Ram 1500 is a full-size pickup and oldest in the stable of Big Three pickups, last updated in 2013. But it commands a loyal following among truck buyers, thanks to things like its styling, rugged capability, comfortable ride and innovative storage systems. It will be replaced by the 2019 Ram, an all-new truck, but for now the 2018 is still on sale – and will be for some time, as it'll be rebadged as the 1500 Classic and sold alongside the new pickup for a period of time. This buyer's guide covers the 2018 Ram 1500, not the 2019 1500 or 1500 Classic. The 2018 Ram 1500 is available in a whopping 11 different trim levels, ranging from the entry-level Tradesman to the luxury-minded Limited Tungsten edition, with many of the top-level trims getting the redesigned Ram grille and large Ram emblem on the tailgate that will become standard on the all-new 2019 Ram. It's also offered in crew cab, quad cab and regular cab, and. With this buyer's guide, Autoblog aims to help you make an educated decision about whether or not to buy the 2018 Ram 1500. We'll touch on safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. And we'll conclude with a summary of Autoblog's most recent test-drive of the Ram 1500. Ram 1500 safety ratings The National Highway Traffic Safety Administration gives the Ram 1500 an overall rating of four out of five stars. On frontal crashes, the trucks gets four stars, and it gets a top rating of five stars for side crash protection. Rollover crash ratings range from three of five stars for the four-wheel-drive versions to four stars for rear-wheel-drive models. Crash ratings from the Insurance Institute for Highway Safety are more of a mixed bag. IIHS gives the Ram 1500 "marginal" ratings for driver-side small overlap front crash protection, roof strength, headlights and LATCH child-seat anchors, while assigning "good" ratings for everything else. Because ratings may vary for Ram 1500s from other model years, you should visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the Ram 1500 reliable? You have to go back to the 2016 model-year for the last Ram 1500 that J.D. Power reviewed. It gave the pickup two out of five stars — "below average" — for overall quality, and three of five stars — "about average" — for overall performance and design, and predicted reliability.