2021 Ram 1500 Big Horn/lone Star on 2040-cars

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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Ram 1500 Mossy Oak Edition ready to start Truck Dynasty in the Motor City

Throughout the last half of the 20th Century and extending into the 21st, our country has had an on-again, off-again love affair with redneck culture. Urban Cowboy begot The Dukes of Hazzard which bled into the Ernest movies, which, in turn, paved the way for the long locks of Joe Dirt and Kid Rock. These days Duck Dynasty is the ignoble standard bearer for the hillbilly way of life - a group that would undoubtedly feel right at home in the latest offering from Ram, the 2014 Ram 1500 Mossy Oak Edition.
Custom designed for the hunters, fishers and other outdoors-folks that make up the Ram customer base (according to the company's press release) the latest instantiation of the Mossy Oak boasts a liberal daubing of camouflage. The camo rides on top of your choice of Black, Black Gold Pearl, Prairie Pearl and with either a Canyon Brown or Frost Beige interior. All of the Mossy Oak Edition trucks are 4X4s with a Crew Cab body, perfect for hauling your hunting buddies out into the wild places of the world.
Fashionable redneck culture doesn't come cheap apparently; the Ram 1500 Mossy Oak Edition starts at $39,985 with a $1,195 destination fee.

Ram HD Pickup Lineup First Drive Review | The torque king cometh

LAS VEGAS — Ram is thriving. The truck brand is coming off its best sales year ever, and its all-new 2019 Ram 1500 has won just about every truck award there is to win, including North American Truck of the Year. Now Ram is launching the world's torquiest pickup truck ever, the new 2019 Ram Heavy Duty. The burliest version packs 1,000 pound-feet of twist, but there's a lot more to this truck than its obscene amount of low-end grunt. It's also the quietest, most comfortable, and most refined heavy-duty pickup Ram has ever made. Most power, payload and towing The 2019 Ram Heavy Duty isn't exactly all-new. It's more of a major refresh, the HD's first since 2014 and the second since this generation debuted in 2010. The truck is now infused with much of the styling, technology and much of the interior of its light-duty little brother, the Ram 1500. Only the HD's cab, doors and bedsides are essentially unchanged, along with its 6.4-liter Hemi V8, which is now standard on all 2500 and 3500 models. The unpopular 5.7-liter Hemi is no longer available. Ram continues to offer two versions of its Cummins inline six-cylinder diesel power on all models except the 2500 Power Wagon. The 6.7-liter Cummins Turbo Diesel, which costs an extra $9,100, and the High-Output version have both been reengineered for more power, more durability and significantly less noise. The Cummins still pumps out 370 horsepower at 2,800 rpm, but its torque output has jumped from 800 to 850 pound-feet at 1,700 rpm. The HO version, which is only available on the 3500, gets a 15 hp bump to 400 hp at 2,800 rpm, and its torque climbs from 930 to that magical 1,000 lb-ft at 1,800 rpm. Redline remains at just 3,250 rpm, and a column-shifted six-speed automatic still backs both engines. Hemi models, including the Power Wagon, have been upgraded to an 8HP75R eight-speed from ZF and a dash-mounted rotary shifter. The Hemi's power ratings are unchanged at 410 hp and 429 lb-ft of torque, but the V8 now has a more advanced cylinder deactivation system for improved fuel economy and smoother operation when only four of its cylinders are firing. The eight-speed's gearing also betters the Power Wagon's crawl index from 35:1 to 51:1 for improved low-speed off-roading. Most Ram HD buyers spring for the diesel. The most popular model is the 2500 4x4 Crew Cab Laramie with the Cummins, but trucks with the 6.4-liter and the new eight-speed feel considerably quicker on the road. Even the big boy 3500s.