2021 Ram 1500 Big Horn/lone Star on 2040-cars

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2021 Ram 1500 TRX | How we'd build our Hellcat-powered pickup

That didn’t take long. The 2021 Ram 1500 TRX was only revealed yesterday, but the configurator is already up and running. HereÂ’s the link. We surveyed the room to see how all of us would spec out their supercharged pickup. For a truck that starts above $70,000, there are a surprising number of option boxes available to check. If money doesnÂ’t matter, you can spec out a TRX thatÂ’s over $90,000. Even reasonably-equipped trucks will crest $80,000 quickly. There isn't unanimous agreement about whether we like the truck or not either. Spoiler alert: Green Editor John Snyder isnÂ’t a fan. Fuel economy in Challenger and Charger Hellcats can easily dip into the single digits when driven aggressively, and we can guarantee that the truck will only be worse. Others adore its silliness and FCAÂ’s current strategy of shoving its supercharged V8 into any vehicle that will accommodate one. We could go for a Pacificat next. The Previa canÂ’t have all the supercharged minivan fun. Read on to see our builds, and let us know how youÂ’d spec a TRX out in the comments below. Road Test Editor Zac Palmer: ThereÂ’s no making this truck cheap. The TRX is extremely expensive, and anybody buying one will just have to accept it. ThatÂ’s why IÂ’ve decided to go nearly all out with my build. After all, if youÂ’re paying luxury car money for a vehicle, you might as well enjoy a luxury experience. My TRX costs $88,665. It has $16,975 worth of options on it, which isnÂ’t entirely out of the ordinary for trucks these days. On the outside, I chose the bright Hydro-Blue Pearl paint. For only $100, I couldnÂ’t say no to a color. The TRX would look menacing in black or gray, but I think a bright color is much more fitting for an off-road play truck. I also went with the all-black non-beadlock wheels, because I prefer the look and probably donÂ’t need the capability. Rock rails and the bed-mounted tire carrier were also on my list. ItÂ’s not like I want to carry a tire around in my bed, but it sure does look the part. Again, this is a silly truck. Optioning it with silly add-ons is what it deserves. The interior options are boring, but I was able to spruce it up a smidge with TRX red interior accents. My biggest purchase was the TR2 trim package, though. You get Â… well, pretty much everything for $7,920.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Ram 1500 is first full-size pickup to earn IIHS Top Safety Pick+

Fiat Chrysler says the Ram 1500 Crew Cab truck has been named a Top Safety Pick+ for 2019 by the Insurance Institute for Highway Safety, making it the first full-size pickup to earn the sought-after top designation. The rating applies to the 2020 and to current-year models built since May, when equipped with adaptive LED headlamps with high-beam assist, plus Ram’s automatic emergency braking system, a.k.a. forward collision mitigation. The addition of the LED projector headlamps appears to have sealed the deal, as previously tested versions of the 2019 Ram 1500 built after July 2018 but before June of this year earned “marginal” and “poor” marks for headlights, IIHSÂ’s newest requirement to earn the top mark. The truck had otherwise previously earned “good” ratings for all crash tests, including driver- and passenger-side small overlap and side crashes. The headlamps are available on the Laramie and Limited trims.  2020 Ram 1500 EcoDiesel View 46 Photos Ram uses an integrated radar camera module to enable its forward collision mitigation system, which earned a “superior” rating. FCA consolidated the radar and camera components behind the vehicleÂ’s rear-view mirror, which it says helps to simplify the interface and keeps the technology out of harmÂ’s way in the event of a collision. The system, which is also optional, first warns the driver to take action to avoid a collision, then activates the brakes automatically if the driver fails to intervene. Other safety systems available include adaptive cruise control, blind-spot monitoring and ready alert braking. The 1500 also benefits from its patented splayed front frame-rails, which help better manage crash energy in certain frontal collisions. Ram earlier this year rolled out its second-generation 260-horsepower EcoDiesel V6 for the 1500 and Ram 1500 Classic. ItÂ’s one of four engine options for the truck.