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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Autoblog Minute: 2017 Ford F-Series Super Duty truck reveal

Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty lineup. Autoblog's Adam Morath reports on this edition of Autoblog Minute. With commentary from Autoblog's senior editor Greg Migliore and an interview with Doug Scott of Ford Motor Company. Update: This post has been updated to reflect that the entire Ford F-Series Super Duty lineup is new for 2017, not just the F-250 model. Show full video transcript text [00:00:00] Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty trucks. I'm Adam Morath and this is your Autoblog Minute. As Ford prepares to release its new Super Duty line to the American worker, we spoke with Doug Scott of Ford's Truck Group to find out what customers can expect from this latest super duty offering: [00:00:30] [Doug Scott Interview] For more on what the changes to Super Duty mean for the segment we go to Autoblog's Greg Migliore: [00:01:30] [Greg Migliore Interview] Will a larger cabin and increased towing capacity help these heavy duty trucks take off like the smaller F150? And, how will the other HD giants, Chevy, GMC, and Ram respond? Truck fans, be sure to sound off in the comments below. For Autoblog, I'm Adam Morath. [00:02:00] Show Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chevrolet Ford GMC RAM Truck Autoblog Minute Videos Original Video ford f-250 f-250 super duty

Ram ProMaster enters 2022 with tech upgrades and a new transmission

Ram's full-size ProMaster van will enter the 2022 model year after receiving a round of much-needed tech updates. The changes include a more user-friendly infotainment system and a new transmission that improves gas mileage. Most of the major changes are found in the cabin, where the big van gains a seven-inch touchscreen that displays the Uconnect5 infotainment system. Ram states the software is five times faster than the last version of Uconnect. Buyers who want or need a bigger screen can pay extra for a 10-inch unit; both feature split-screen capability. The list of options also grows with the addition of a wireless charging pad, a 115-volt outlet below the USB ports, and a 7.0-inch full-color information screen in the instrument cluster (a 3.5-inch driver information screen comes standard). Switching to Uconnect5 is expected to make a significant difference. It features a customizable home screen, so users can move icons around like on a smartphone or a tablet, and it's compatible with the wireless versions of Android Auto and Apple CarPlay. Amazon's Alexa In-Vehicle Assistant is built-in as well, meaning motorists will be able to remotely start the engine, lock or unlock the doors, check the weather, or add items to their to-do list. If you find panel vans difficult to park, the ProMaster has you covered. It can be configured with a 360-degree surround-view camera and a digital rear-view mirror, among other electronic driving aids. Power still comes from a 3.6-liter Pentastar V6, which produces 280 horsepower and 260 pound-feet of torque, but it now shifts through a nine-speed automatic transmission; 2021 models shipped with a six-speed unit. Ram notes the three extra gears improve drivability and efficiency, though fuel economy figures haven't been released. Front-wheel-drive continues to come standard; it's an unusual configuration in a segment dominated by rear-wheel-drive. Properly equipped, the ProMaster can tow 6,910 pounds, according to Ram. Its payload checks in at 4,680 pounds. Electric power steering and a push-button electronic parking brake further improve drivability in urban environments. While there are no major visual changes, the 2022 range includes a Crew Van configuration designed for users who need to carry people and gear. It features a three-person rear bench seat, fixed side windows, and a partition. Ram dealers across the nation will begin receiving the 2022 ProMaster in the fourth quarter of 2021.