2021 Ram 1500 Big Horn on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2021 Ram 1500 Mopar '21 Edition is a very-limited-production pickup

Ram offers a multitude of trim levels and options for the 1500 pickup truck, but some people just want something a little different and a lot more exclusive. For that, there's the 2021 Ram 1500 Mopar '21 Edition. It's a customized version of a Big Horn or Lone Star Ram, and only 250 will be produced: 210 for the U.S. and 40 for Canada. The Mopar '21 Edition gets a host of extra goodies, including a number of exclusive items. Among those are the black grille surround and exhaust, stripes, cloth seats with embroidered Mopar logos and bags on the backs of said seats that attach to Molle straps. Only four colors will be offered, silver, black red and blue. The truck also gets some other generally available accessories such as the hard bed cover, spray-in bedliner, adjustable tie downs, tow hooks, running boards and all-weather floor mats. The special edition is a package available for the aforementioned Big Horn and Lone Star Rams when equipped with a 5.7-liter V8, four-wheel-drive and the Crew Cab configuration with a 5-foot-7-inch bed. It's an extra $8,500 on top of the base price. If you're interested, the truck goes on sale this summer. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Ram Promaster City will work for $23,130*

Need a cargo van, but nothing too big? Fiat Chrysler Automobiles could have the answer in the form of its new Ram ProMaster City. Essentially a domesticated version of the Fiat Doblo, the ProMaster City joins the Ram family as the baby brother to the larger ProMaster (née Fiat Ducato). But if you've been wondering how much one will set you back, Auburn Hills has now announced pricing.
The 2015 Ram ProMaster City Tradesman Cargo starts things off with a $23,130 MSRP, plus a $995 destination charge. Upgrade to the Tradesman SLT Cargo and you'll be looking at $24,655, while the passenger-oriented Wagon and Wagon SLT start at $24,130 and $25,655 respectively (again, plus $995).
The base delivered price of $24,125 makes the new Ram ProMaster City more expensive than its competition, with the Nissan NV200 the cheapest in the segment at $21,605, the Chevy City Express starting at $22,950 and the Ford Transit Connect starting at $23,125 (all prices including destination fees).