2019 Ram 1500 Big Horn/lone Star Crew Cab 4x4 5'7" Box on 2040-cars

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Ram open to releasing electric pickup if buyers ask for one

Ram hasn't announced plans to launch an electric pickup yet, but it confirmed it's keeping a close eye on the burgeoning segment in case it needs to jump in. At least half a dozen electric pickups are scheduled to enter production during the first half of the 2020s, including models from Ram's rivals and from start-ups. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Mike Manley, the head of Ram parent Fiat-Chrysler Automobiles (FCA), told The Detroit News. There is not a single electric truck available new in the United States in 2020, but the segment is expected to balloon in the coming years. Tesla and start-up Rivian both introduced close-to-production concepts that remain over a year away from entering production. Ford will make an electric derivative of the 14th-generation F-150, while General Motors will send both Chevrolet and GMC marching into the segment; the latter will resurrect the Hummer name. On paper, it looks like Ram is behind. In reality, it's still too early to tell if the demand is there. What remains to be seen is whether carmakers can turn social-media likes and eye-catching headlines into profitable sales, or if the electric pickup will become the proverbial brown, turbodiesel, and stick-shifted station wagon of the 2020s — a vehicle everyone loves the idea of but that no one wants to spend a dime on. Pickups have ruled America's sales chart for decades, but electric cars remain a small niche at best; they represented a 1.6% share of the market in 2019. Ram is essentially waiting to find out if installing one of America's least popular propulsion technologies in the nation's favorite body style by a long shot will resonate with buyers. "We haven't revealed everything. But, obviously pickup trucks are a key franchise for us, and we're not going to sit on the sidelines if there is a danger that our position gets diluted going forward," Manley stressed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram takes out frustrations on Camry

No, not a Ram pickup truck. This is an actual ram, as in a male sheep, headbutting the hell out of a Toyota Camry that made the unfortunate decision to interrupt its battle with a rival member of the flock. Now, before you say, "How dare that Camry harm that cuddly sheep," we'd like to point out just how viciously the two males were fighting before the Toyota butted in. And after smashing the driver's side front fascia, the ram goes right back to attempting to beat down its opponent. All things considered then, we'd call this Ram: 1, Camry: 0.

Ram updates 1500 and Heavy Duty trucks for the new model year

Happy Labor Day weekend, and happy 2020 Ram truck news day. The changes for 2020 aren't huge, mostly limited to aesthetics, starting with a Night Edition package to the Big Horn and Laramie trims. A Black Appearance Package was offered for 2019, but this one is a little different. Those who choose the Night Edition won’t be limited to black paint only, meaning you can get all that black trim along with a contrasting exterior color. ItÂ’ll have a black grille, badging, exhaust tips, headlight/taillight bezels and wheels (20-inch for Big Horn, 22-inch for Laramie). The white Ram 1500 pictured here is equipped with the package. A Black Appearance package is coming to the Rebel trim, too, with 18-inch wheels, a front skid plate, front spoiler, lighting bezels, badging, tow hooks and exhaust, all finished in black. YouÂ’ll also be able to option a driver assistance package on the Rebel for 2020 that includes adaptive cruise control, lane departure warning, auto high beams and forward collision mitigation. The 2020 Ram Heavy Duty adds a couple nice tech features. Lane keeping assist, blind-spot monitoring, enhanced connected services and dual auxiliary camera support are all added as options for the new model year. Additionally, there are two new paint options: Olive Green and Hydro Blue. The Power Wagon doesnÂ’t change much, but there will be a new black wheel option for 2020. One final note of change for 2020 is the addition of “eTorque” badging on the hood of so-equipped Ram 1500 trucks. Previously, Ram made 1500 eTorque models indistinguishable from their non-electrified brethren.