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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2019 Ram Heavy Duty will have more than 170 available Mopar parts

When it comes to factory-backed modifications, few do it better than FCA's Mopar division. Just look at all the gear that's ready at launch for the new 2020 Jeep Gladiator pickup. In the past month or so, we've seen the debut of the Ram 2500 Heavy Duty and 3500, 4500 and 5500 chassis cab models. At the tail end of the 2019 Chicago Auto Show, FCA revealed a whole host of Mopar parts for the heavy-duty Rams. The display truck is a 2019 Ram 2500 Heavy Duty Big Horn with the 6.4-liter Hemi done up in FCA's Blue Streak paint. Most of the parts are going to be ready at launch, though Mopar says some are just concepts at this point. Actual parts include a black powder-coated "Ram Bar" in the bed fitted with five 5-inch LED lights. The lights are triggered by a switch box in the cab. Other Mopar parts on the truck include a bed step and fender flares as well as interior bits like rubber floor mats and stainless steel door handles. The truck is also fitted with a number of parts that aren't actually available. That includes the 17-inch beadlock wheels fitted with Goodyear tires. There are also rock rails and a bed-mounted spare that's good for up to 37-inch tires. Outside of the truck, Mopar will have a number of parts available at the 2500's launch. Customers can get a trailer camera, fifth-wheel hitch, gooseneck ball kit, bed extender, bed liner, a cargo ramp, toolboxes and more. Related Video:

Fiat Chrysler to recall 100,000 Ram ProMaster vans over engine fire risk

Fiat Chrysler is recalling nearly 100,000 Ram ProMaster vans sold in the U.S. to address an overheating issue in fan motors. The recall is limited to vans from the 2015 through 2018 model years equipped with air conditioning. The recall affects ProMaster vans equipped with 3.0-liter diesel or 3.6-liter gasoline engines. FCA says the engine cooling fans may seize up and the circuit breaker may not protect them from overheating, presenting a heightened risk of fire. That’s despite a warning-light illumination in the vans. FCA first opened an investigation in July after the U.S. Postal Service reported incidents where the engine compartment caught fire. It says it is not aware of any injuries related to the issue despite 21 complaints of smoke or fire and 13 reports from dealers. A remedy is still under development. The recall is estimated to launch in the first quarter of 2020. Separately, FCA says itÂ’s recalling an estimated 51,788 Fiat 500 compact cars from 2012 and 2013 in the U.S. to replace faulty shift-cable bushings that may degrade over time from exposure to heat and humidity. That could cause the shift cable to separate from the transmission linkage, making the shifter inoperable. The company says itÂ’s aware of three minor accidents that could be related to the issue, but no potentially related injuries. Affected customers may notice looser shifter movement, although the instrument cluster will always indicate the correct gear selected. Service will be provided free of charge, and customers will be notified. Owners with questions can also call 800-853-1403. The Fiat 500 recall also affects an estimated 10,627 models in Canada, 3,520 in Mexico and 6,826 outside North America.