2016 Ram 1500 Big Horn on 2040-cars

Auto blog

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler recalling 382k Ram HD diesel pickups, 184k SUVs

Between GM's ignition switches and Takata's airbags, it's been a big year for recalls, but they keep rolling in. The latest comes from Chrysler, which has announced a pair of recalls for certain heavy-duty pickups and SUVs.
The first issue revolves around the 6.7-liter Cummins diesel engine available in the 2010-2014 Ram HD trucks, including 2500 and 3500 series pickups as well as 4500 and 5500 series chassis cabs. In the affected units, "a terminal connector near the fuel heater may be subject to friction-induced corrosion," according to the first of the two announcements from Chrysler below.
The problem could result in overheating and fuel leakage. Chrysler launched its investigation following cases of overheating, none of which actually started a fire, much less an injury or accident. As a precautionary measure, however, Chrysler is instructing service technicians to replace the terminals on an estimated 381,876 Ram units around the world - the vast majority of those (314,704) registered in the US, another 59,432 in Canada, 1,803 in Mexico and 5,937 abroad.

Ram adds 3 more special edition pickup models for 2022

Ram trotted out three new special editions Thursday at the kickoff of the State Fair of Texas, including a revival of the Southfork package, the new (Ram) Red, and the flashy TRX Ignition Edition. Yes, Ram does a lot of special editions. Welcome to trucks. Ram says all three models will hit showrooms before the end of the year.  Southfork returns for 2022 on the Limited model, rather than on the Laramie as it did a few years ago. As we reported previously, it effectively replaces the Limited Longhorn 10th Anniversary Edition model that was offered for 2021 and incorporates a multi-function tailgate, a deployable bed step, spray-in bed liner, a metal pedal kit and Falken Wildpeak All-Terrain tires. It comes with an exclusive Mountain Brown interior, standard bucket seats and suede door bolsters with leather insert and a laser filigree detail. MSRP starts at $63,315 (including $1,695 for destination).  The remaining two models are new entries. The (Ram) Red package commemorates Stellantis' pledge to help the Global Fund fight health emergencies in partnership with (RED). It's a fairly on-the-nose package with several red-tinted elements along with (RED) badges outside and in, and can be added to Limited Crew Cab models with either of the two available Hemi V8s or the EcoDiesel with a starting price of $64,945. Next up is the TRX Ignition Edition, which appropriately samples some of the supertruck's existing popular options and slaps them together with some unique aesthetic elements. Inside, you'll find orange contrast stitching and “TRX” seat back embroidery, copper carbon fiber accents and an orange center console badge. Feature upgrades include a HUD, a driverÂ’s screen depicting a TRX in Ignition Orange, and pedestrian emergency braking. You get a special set of (18-inch) wheels in addition to the obvious graphics package. There's also a panoramic sunroof and some other exterior goodies (spray-in bed liner, cargo tie-downs, bed step, LED cab-mounted brake light). Ram says it will only build 875 examples of the Ignition Edition. The TRX Ignition Edition will set you back at least $93,280 ... if you can even find one.