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Ram bringing Rumble Bee Concept to Woodward

The 2013 Woodward Dream Cruise is taking place this weekend, and will see the arrival of over 1.5 million people and around 40,000 vehicles of seemingly every make in history. It's also a huge event for the manufacturers that call Detroit home, with Chevrolet setting up shop in Birmingham, Ford and its Mustang Alley locating itself in Ferndale and Chrysler hunkering down at 13 Mile in Royal Oak.
Ram will take advantage of the captive audience (if you think we're joking with the use of the term "captive," you've never tried to get off of Woodward during The Cruise) to show a new concept truck. And, judging from these teasers, it's going to be.. the Rumble Bee. In the past, Ram offered a Rumble Bee edition Ram 1500 that was mainly a styling treatment, but they were kinda cool trucks for those that wanted a muscle car but needed the room and utility of a big vehicle.
Details on the new Rumble Bee are scarce, but judging by the images seen here, it will sport bright yellow paint and a pair of large, black, five-spoke wheels wrapped in low-profile tires. The hood sports a set of hoodscoops for a bit more aggression, while the interior gets a reinterpreted dial shifter for the eight-speed automatic. We also see what may be a button to let a bit more rumble emanate from what we'd assume is a large Hemi engine underhood. Take a look at the gallery below to see both teaser images, and check back here for more as soon as we get it.

Ram 1500 custom trucks for SEMA go high and low

For SEMA, Mopar only created two in-house custom 2019 Ram 1500 trucks, and they're fairly mild in terms of modifications, many of which are existing Mopar accessories. But at the very least they show two extremely different ways to upgrade a Ram, with one being an off-road-oriented Ram Rebel, and the other being a lowered, street-oriented truck. The latter mod has become a bit unusual in a world dominated by Raptors and ZR2s. We'll start by talking about the street truck, which is the only one of the two with its own unique name: Low Down. Its defining characteristic: It sits two inches lower than a standard Ram 1500. This was done with a concept lowering kit that Mopar does not offer. Another part not yet available is the hood, which features an aggressive scoop. Finally, inside are some concept aluminum pedals. There aren't plans for any of these to come to production yet, but you can be sure Mopar will be paying attention to the public's reaction, and if things go well, they could show up at a dealer near you. The other defining feature of the Low Down is its paint scheme, which is black over silver, with a stripe separating them painted in the same Brass Monkey bronze hue available on some of FCA's wheels. The factory Ram wheels also get a custom paint scheme. Aside from the special parts and custom paint, almost everything else is right out of the Mopar catalog, including the fender flares, bed cover, spray-in bedliner, 5-inch exhaust tips and cold-air intake. The Mopar-customized Ram Rebel doesn't get a fancy name, but it still gets plenty of tweaks. It uses the factory Ram lift kit, so it sits two inches higher than a stock Rebel. It also features 35-inch tires. Up front, there's the concept hood found on the Low Down. At the back of the bed, there's a new flashy matte black decal that will be available for Ram Rebels in the near future. The bed also has an available "Rambar" sport bar, with some Mopar auxiliary lights. The bed has a spray-in bedliner and a concept spare tire carrier. Out the back are the same 5-inch exhaust tips as on the Low Down. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.