2014 Ram 1500 Tradesman/express on 2040-cars

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Ram 1500 Mossy Oak Edition ready to start Truck Dynasty in the Motor City

Throughout the last half of the 20th Century and extending into the 21st, our country has had an on-again, off-again love affair with redneck culture. Urban Cowboy begot The Dukes of Hazzard which bled into the Ernest movies, which, in turn, paved the way for the long locks of Joe Dirt and Kid Rock. These days Duck Dynasty is the ignoble standard bearer for the hillbilly way of life - a group that would undoubtedly feel right at home in the latest offering from Ram, the 2014 Ram 1500 Mossy Oak Edition.
Custom designed for the hunters, fishers and other outdoors-folks that make up the Ram customer base (according to the company's press release) the latest instantiation of the Mossy Oak boasts a liberal daubing of camouflage. The camo rides on top of your choice of Black, Black Gold Pearl, Prairie Pearl and with either a Canyon Brown or Frost Beige interior. All of the Mossy Oak Edition trucks are 4X4s with a Crew Cab body, perfect for hauling your hunting buddies out into the wild places of the world.
Fashionable redneck culture doesn't come cheap apparently; the Ram 1500 Mossy Oak Edition starts at $39,985 with a $1,195 destination fee.

Ram 1500 EV shown in more clarity with new teaser images

Besides the first electric Jeep and other product plans, Stellantis gave us yet another preview of the upcoming electric Ram 1500 pickup truck. The company isn't giving much away, but these new renderings do give us some more details on what the truck will look like. The most striking features of the front are the pairs of LED lights above and below that meet toward the middle in a sort of dog bone shape. In the middle is the updated Ram logo that's been featured for its "Ram Revolution" program that takes input from Ram fans for designing the truck. The hood has creases that are suggestive of the dual-level, semi-truck-inspired design that has stuck with the truck since the 1990s. It also seems to have a heat-extractor vent design, which we're not sure would really be functional on an electric truck. Along the sides, the fenders appear to be pushed far outward. The edge where the cab meets the bed has a jog in it that pushes into the cab. It has us thinking the cab and bed may be one piece, along the lines of the Chevy Silverado EV. That single piece will still ride on a separate frame, though, since the Ram 1500 EV will be built on the STLA Frame platform. Continuing on the topic of side styling, the window sill rises toward the rear pillar, and that rear pillar leans forward, again more like the GM electric truck designs. At the back, the electric Ram has taillights that connect into the tailgate like the Ford F-150 Lightning. The shape also echoes that of the headlights, along with the illuminated Ram logo. The rear shot also gives more clarity on the unique cab design. The electric Ram will go into production in 2024. As touched on, it will use the STLA Frame platform that features a traditional separate frame from the body. The platform can accommodate 159 to 200 kWh of battery capacity with a range of up to 500 miles. Early renderings also show the platform using independent suspension both front and rear. Furthermore, Ram has said it will offer a plug-in hybrid variant based on the electric model to go on sale the same year. And electrification won't stop at the 1500.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.