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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

NHTSA probing Ram recall pace, communication

The National Highway Traffic Safety Administration has announced that it's looking into Chrysler Group's handling of a pair of recalls affecting roughly one million Ram pickup trucks. Reuters is reporting that the regulatory agency is focusing on the availability (or lack thereof) of parts and "poor communications" from the automaker in its investigation.
"Customers have been advised in accordance with the regulations governing recalls," Chrysler spokesman Eric Mayne told Reuters via email. "We are continually replenishing our supply of replacement parts. Chrysler Group regrets any inconvenience our customers may have experienced."
NHTSA disagrees, arguing that the recalls, which affect 972,000 trucks from 2003 to 2012, are being delayed by the lack of parts.

2021 Ram TRX to be revealed this summer

The wait for the 2021 Ram TRX will soon be over, FCA confirmed Thursday with a social media teaser. The much-anticipated, Hellcat-powered Raptor slayer will be revealed this summer.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ram teased the unveiling on Twitter with a short video of the truck kicking up a massive desert dust cloud overlaid with the TRX badge and the caption, "It’s not a mirage." Make sure you enable sound, because the clip has audio, and you can hear the beating heart of the TRX — the same 6.2-liter supercharged V8 that powers FCA's Dodge Hellcat and Jeep Trackhawk models.  The engine sound in the clip lends credibility to a previous spy video purporting to show a group of TRX prototypes testing in Michigan's Silver Lake Sand Dunes.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The link in the tweet leads to a microsite which replays the same short clip but offers no additional information, which tracks with the slow-drip approach Ram has taken with teasing out its new truck. Much of what we know (or believe to be true) has come from unconfirmed sources and spy shots, but Ram has acknowledged that the Hellcat powerplant will make more than 700 horsepower, rather than the 500-some-odd figure originally expected.  From the above shots, we can tell the TRX will sport bulging box flares (a la Raptor) front and rear. The hood appears to be equally bulging, good for highlighting the supercharged V8 underneath. The front bumper is similar to that of the Ram 1500 Rebel's with more raised sections in front of the tires to provide more clearance. Ram 1500 TRX View 18 Photos We get a solid look under the body, too. Still present are the extra beefy suspension control arms front and rear. Skid plates seem to line the whole underside down the middle. The tires were Goodyear Wrangler all-terrains, though it was difficult to make out the actual size. Previous spy photos have revealed remote-reservoir shocks. The wheels at each end are six-lug units, so it seems Ram isn't playing with a heavy-duty axle like a previous prototype suggested. Whatever the case may be, we should be no more than a couple of months away from getting the official details on Ram's new Raptor competitor.  Related Video: