2014 Ram 1500 Tradesman/express on 2040-cars

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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Ram 1500 Mossy Oak Edition ready to hit the woods

Among all the debuts at the Detroit Auto Show next week, Ram will remove the ghillie-suit veil from its 2014 Ram 1500 Mossy Oak Edition, but the truck's bigger - and more fitting - debut will take place later in the week at the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas. The new Mossy Oak Edition is aimed at hunting, camping and fishing enthusiasts, and it will go on sale within the next couple of months with a base price of $39,985, not including $1,195 for destination.
With plenty of accolades already in the bag for 2013 (including Motor Trend Truck of the Year and Truck of Texas), the 2014 Ram 1500 is definitely getting plenty of attention, and the new camouflage job from Mossy Oak should help get a few more eyeballs on this truck. Starting with the Ram 1500 4x4 Crew Cab Outdoorsman, this special edition is only offered in three exterior colors - Black, Black Gold or Prairie Pearl (shown above) - to go with the Mossy Oak camouflage along the lower edges of the body as well as the upper edge of the cargo bed. Unlike the previous Mossy Oak Edition (2011-2012), buyers can now opt for the innovative RamBox system in which to store plenty of hunting, camping and fishing gear.
Inside, there's more camo on the center stack and door panels, and the headrests are embroidered with the Mossy Oak logo. Like the Outdoorsman, the Mossy Oak Edition comes standard with cloth seats in two available colors, but it adds in a new option: Katzkin leather in Espresso Tuscany with the Mossy Oak logo embroidered into the seatbacks. Scroll down for more information on the 2014 Ram 1500 Mossy Oak Edition.

NHTSA investigating over 600,000 Ram trucks due to stalling engine

More than 600,000 heavy-duty pickups built by Ram during the 2019 and 2020 model years are the target of a National Highway Traffic Safety Administration (NHTSA) investigation due to a faulty fuel pump. Only trucks powered by the 6.7-liter turbodiesel engine are affected. Documents posted on NHTSA's website explain that the agency's Office of Defects Investigation has received 22 complaints and two field reports claiming that the 6.7-liter turbodiesel straight-six either lost power or stalled completely while driving. The issue potentially affects 604,651 trucks, including the 2500, 3500, 4500, and 5500 variants of Ram's popular pickup. The 1500 model is not included. The agency notes that the high-pressure fuel pump is to blame; stalling occurs when the part fails. It adds that the issue mostly happens above 25 mph, and that the engine can't be started again after it turns off. Interestingly, while the investigation was announced in October 2021, Ram has been looking into it since November 2019. It asked dealers to "collect, monitor, and correct quality issues" on some trucks powered by the 6.7-liter Cummins. It has collected and inspected several pumps as a result of this campaign, according to NHTSA. As of writing, there have been no crashes, fires, injuries, or fatalities linked to the alleged defect. NHTSA officials explained they're looking into "the scope, frequency, root cause, and potential safety-related consequences" of the problem. If the issue is deemed a safety hazard, the agency could ask Ram to recall affected trucks and fix them. Ram said it's complying with investigators but provided no further details. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2019 RAM Heavy Duty | Everything You Need To Know About The New RAM Trucks