2014 Ram 1500 Tradesman/express on 2040-cars

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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2020 Ram 2500 Power Wagon spied, retains live axles and winch

We enjoy the Ram 2500 Power Wagon quite a bit here at Autoblog. It's big, brash and distinctly old-school. The basis for the current truck — the Ram Heavy Duty — goes back nearly a decade, so we've been looking forward to the updated version, especially given just how good the new Ram 1500 is. These new spy shots don't reveal too much, but it looks like the new Power Wagon will be just as capable as the outgoing model. Underneath, you can see that the Power Wagon will stick with a live axle both front and rear. It also looks like the truck might have a sway bar disconnect. The front bumper looks like it will still have a winch, likely another Warn-supplied unit. The wheels and tires are the same as the outgoing model, though the former might get an update when the production car hits the road. We don't know what's under the hood, but we're hoping FCA's sweet 6.4-liter Hemi V8 carries over. You can't make out much of the styling through the camouflage, but, like the current truck, expect it to look a lot like the Ram 1500 Rebel. The fenders look a little higher, and the front lighting is obviously LED. Like the exterior, the Power Wagon's interior should look a lot like the Ram 1500's. Look for more on the Power Wagon and the new 2020 Ram 2500 early next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2020 Ram 2500 Power Wagon View 16 Photos Image Credit: SpiedBilde Spy Photos RAM Truck Off-Road Vehicles Performance ram power wagon ram 2500 power wagon