2014 Ram 1500 Tradesman/express on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2018 Ram 1500 gets more updates with the Sport and Big Horn Black editions

The Ram pickup is one of the oldest vehicles in the segment, but it remains hugely popular with customers. The automaker has done a good job of introducing new updates to keep the truck fresh and competitive. For 2018, there are a number of new options and trims, including some special edition models. Earlier this week, we saw the range-topping Ram Limited Tungsten Edition. Today we can show you the 2018 Ram 1500/2500 Sport and Big Horn Black models. The Sport model sits in the upper-middle of the Ram lineup. It's a handsome truck, with dark emblems and body color bumpers and trim. The headlights get dark surrounds while the hood gets two scoops, similar to that on the Challenger. The big news for 2018 is the addition of the big, R-A-M grille. This ditches the iconic cross grille, replacing it with a wide, body-color piece with RAM in bold letters right in the center. The new Big Horn Black edition slots just below the Sport trim. Consider this the "murdered-out" model, with black on black on black. It's a sleek look, with black paint, black wheels, and black trim. It has the traditional cross grille but swipes the hood from the Sport model. Both trucks go on sale later this year. Related Video: Design/Style RAM Truck

The $100,000 Winnebago Solis is a Ram ProMaster camper with a pop-top

Think of it as bunk beds for the outdoors. Maximum personal space, and the campsite has plenty of room for activities. It's an overall win-win. Camper vans with pop-tops are some of the most useful and versatile adventuremobiles out there, and now Winnebago has created its first entry into the growing market. For the first time, Winnebago is entering the Class B pop-top camper van business with the new Solis. Based on a Ram ProMaster chassis, the Solis' exterior is 19-feet-6-inches long, 8-feet-11-inches tall, and 6-feet-8-inches wide. Inside, the ceiling is 6-foot-2-inches high, and campers have access to 21 gallons of stored water. Power comes from a 280-horsepower 3.6-liter V6 and a 220-volt solar panel is integrated into the roof. In the video below, Winnebago Product Manager Russ Garfin says the goal with the Solis was to maintain durability while keeping things as simple as possible to get the job done. With the front captain's chairs swiveled around to face inward, they look at a cabin that is basic but comfortable. The driver's seat pairs with a removable swiveling plywood table with two more seats on the other side. Behind the rear passenger seats, there is a tri-purpose heated bathroom. The toilet is technically in the shower, and the space can also be used as a drying room for wet gear or laundry. The cassette toilet holds five gallons, and the shower has hot or cold water. The gray tank holds 20 gallons. Opposite the bathroom, the kitchenette is on the passenger-side wall. On the end near the door is a 12-volt compressor-driven fridge and freezer. The cooking unit also includes a countertop extension, built-in storage, a two-burner stovetop with backsplash, and a full faucet and sink. All of the insulation and plumbing on the Solis is four-season ready, as well, so adventuring can be done anywhere at any time. In the rear, the Solis has a murphy bed that flips up and out of the way. It sleeps two adults and stores a new "movable table" underneath. When the bed is up, that table can be put down to make a working space or for hanging out at the rear of the vehicle. There is also more storage under the rear floor space. Doubling the sleeping space is the fiberglass pop-top. The roomy space sleeps two more adults and is easily accessible thanks to a folding ladder that can be stored above the driving cabin. The Solis simplifies the camping experience by packaging full amenities and lots of sleeping space within a small van.