2014 Ram 1500 Tradesman on 2040-cars

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Ram wants its midsize truck situation 'fixed soon'

The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon. During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it. Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options. Last September an Automotive News report forecast the truck to be built in Toledo alongside the Jeep Wrangler and Gladiator pickup. When Car and Driver asked for clarification about Toledo or Mexico, FCA pointed to Marchionne's comments referring to Mexico. It appears that's the angle Manley and his team are still trying to make work. The Saltillo, Mexico, assembly plant now builds Ram's heavy-duty trucks, but observers expect HD production to move to the U.S. to make room for the smaller pickup.

Ram boosts Heavy Duty truck claims for 2015 [w/video]

The heavy-duty truck segment boasts some of the tightest competition of any automotive niche in the US. Being able to tout just one best-in-class figure can be a marketing advantage over competitors, and Ram Trucks is adding one more accolade to its tally with a powertrain update for the 2015 Ram 2500 and 3500 Heavy Duty pickups. Ram now claims best-in-class ratings for torque, towing and payload, depending on configuration.
The major change comes for the 3500 HD with a boost in torque for its Cummins 6.7-liter, inline-six diesel engine. It now produces a meaty 865 pound-feet of twist, a boost of 15 lb-ft, which is the best figure in its segment, according to the company. To eek out the extra power, the mill has more aggressive fuel delivery, and the turbo has been recalibrated. Of course, more grunt would be meaningless if drivers couldn't do anything with it, and the tweaks help allow payload to grow to 7,390 pounds, up from a rating of 7,320 pounds last year. The max towing rating remains unchanged at 30,000 pounds, though.
The rest of the powertrain lineup carries over from last year. The base HD mill is the gasoline-fed 5.7-liter V8 with 383 hp and 400 lb-ft and a six-speed automatic. The next step up is a 6.4-liter V8 with 410 hp and 429 lb-ft. There are also three trims of the 6.7-liter Cummins diesel starting with 350 hp and 660 lb-ft with a six-speed manual gearbox. If buyers opt for a the 68RFE six-speed auto, they get 370 hp and 800 lb-ft. Finally, there's the updated, top-rung version with 385 hp and 865 lb-ft with an Aisin six-speed automatic transmission.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.