2014 Ram 1500 Slt on 2040-cars

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Ram 1500 EcoDiesel is coming soon, but a midsize Ram, not right now

NEW YORK — At this year's New York Auto Show, we had the opportunity to talk with the head of Ram Trucks, Jim Morrison, and he had a few interesting tidbits about what's coming and what isn't for the brand. The first big news is that the 3.0-liter turbocharged V6 diesel is finally coming to the all-new Ram 1500 later this year. Up until now, the engine was only available in the previous-generation Ram 1500 and current Ram 1500 Classic. The new Ram 1500 EcoDiesel won't have the same engine, though. It will be a redesigned 3.0-liter turbodiesel that will also appear in the Jeep Gladiator in 2020. That means it should also make 260 horsepower and 442 pound-feet of torque, unless the Ram gets unique tuning that changes the output. Morrison wouldn't elaborate on any other details, though, including whether it would utilize the eTorque mild-hybrid assist of its gas powered cousins. The other news concerns things we probably won't see from Ram anytime soon — and one of them is a midsize pickup truck. Morrison said there are no plans for one yet, though the company is always considering options. In the meantime, the current strategy is to offer the Ram 1500 Classic as an option to potential midsize buyers. The thinking, of course, is that the Ram 1500 Classic is cheaper than the redesigned Ram 1500, and it's a bigger truck than midsizers. We can't help but wonder if the Gladiator might also make a midsize Ram a tougher sell at the moment. Finally, Morrison still had nothing to say about a regular cab offering for the redesigned Ram 1500. The only full-size Ram 1500 offering with a regular cab is the Classic model, leaving four-door models only on the normal 1500. We know that regular cabs don't sell well, so it's understandable that there isn't an offering yet, but it seems the company will have to offer one eventually when the Classic runs its course. Odds are that a future Ram 1500 regular cab will look something like the Ram 2500 and 3500 regular cab models, but with a more subdued grille.

FCA's U.S. sales chief sues company for wrongful retaliation

Some fresh controversy is brewing at Fiat Chrysler Automobiles as The Detroit News reports that the head of U.S. sales has filed a federal whistleblower lawsuit against the company.. Reid Bigland, who's also in charge of the Ram truck brand, alleges that FCA made him a scapegoat for wrongful sales inflation practices and fixing vehicle sales statistics, which are currently under investigation by federal agents. Bigland claims that FCA executives punished him for cooperating with the federal investigators in the case by cutting his pay by more than 90 percent, according to the lawsuit he filed. The plan apparently was to use the money saved to pay for fines following any settlements made with the Securities and Exchange Commission. So far, the lawsuit alleges that FCA cost Bigland over $1.8 million in income. "They had the largest growth in retail sales in 17 years last year and refuses to pay him," Deborah Gordon, Bigland's lawyer in the case, said to The Detroit News. "Why is that? Because he participated in the SEC investigation and they don't like what he said." Bigland claims he just cooperated with the SEC investigation by testifying about FCA's sales reporting, from the time he took the position to the period prior to being appointed the company's U.S. sales chief. "In late 2018, presumably as a way to wrap up their investigation with some result, the SEC suggested to plaintiff that he admit to some wrongdoing as to defendants' monthly sales reporting," Gordon further said in a statement as part of the lawsuit. "The SEC also suggested a resolution involving some penalty to FCA. Because (Bigland) had not engaged in any wrongdoing, and there was no wrongdoing, he declined to do so." However, exacerbating the issue is the fact that Bigland reportedly sold his shares in the company last year, prompting FCA to act against him even more. FCA came under fire recently by federal agents in at least two separate investigations, potentially exposing conspiracy and corruption between company executives and private entities. The investigations are being led independently by the U.S. Attorney's Office and the FBI. So far, eight convictions were reportedly secured, with one including former Fiat Chrysler Automobiles Vice President Alphons Iacobelli, as one of the defendants. Iacobelli was one of the former top labor-relations executives for the automaker.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.