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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Ram 1500 TRX too tame for you? Hennessey cranks its Hemi V8 to 1,012 horsepower

Ram captured the top spot on the horsepower podium when it released the Hellcat-powered 1500 TRX in 2020. The truck's 702-horsepower output places it comfortably ahead of the Ford F-150 Raptor, at least for now, but American tuner Hennessey saw plenty of room for improvement. It added over 300 horses to the TRX's cavalry. Hennessey is a master in V8-ology, so it was only a matter of time before it injected more power into the TRX. It announced two models named Mammoth 900 and Mammoth 1000, respectively, and each number vaguely corresponds to the V8's new output. The 900's 6.2-liter produces 912 horsepower and 873 pound-feet of torque, increases of 210 and 223, respectively, compared to the standard TRX. Hennessey achieved these figures by upgrading the supercharger pulleys and making relatively basic changes to the intake and exhaust systems. Stepping up to the 1000 unlocks 1,012 horsepower and 969 pound-feet of torque, numbers that give the 6,300-plus-pound truck the uncanny ability to reach 60 mph from a stop in 3.2 seconds. It flies through the quarter mile in 11.4 seconds at 120 mph. Building a pickup with supercar-like acceleration required installing a bigger, 2.65-liter supercharger, adding high-flow fuel injectors, and recalibrating the ECU. Intake and exhaust modifications are on the menu, too. Surprisingly, it doesn't sound like Hennessey made significant internal changes to the engine or to the transmission, which suggests the standard components can handle a massive amount of power. Context is useful here. Released in 2013, the fifth and final generation of the Dodge-turned-SRT-turned-Dodge again Viper took 3.3 seconds to sprint from zero to 60 mph, and it logged an 11.5-second quarter-mile time. Previewed in a computer-generated sketch, the Mammoth 1000 (shown above) also receives 20-inch wheels wrapped by 35-inch off-road tires, a 2.5-inch suspension lift, custom bumpers on both ends, extra LEDs up front, electronic fold-out steps, plus an array of model-specific emblems. Inside, Hennessey added a numbered plaque. 200 units of the Mammoth 1000 will be available for the 2021 model year, and pricing starts at $135,350 including the cost of the donor truck (which carries a base price of $71,790) and a warranty valid for two years or 24,000 miles. Put another way, you get 30.6% more power than stock for about 40% more money.

Mopar announces retractable bed step for Ram's 1500 and Heavy Duty pickups

As trucks get taller, hopping into the cargo box without performing contortionist-like moves becomes increasingly difficult. Mopar solved this problem by developing a retractable bed step that's compatible with Ram's pickups. When it's not needed, like when the truck is moving, the step is tucked under the cargo box. Where it's mounted depends on the model. It can be bolted on the left side of the hitch (if equipped) on 1500 trucks equipped with the 60/40-split MultiFunction tailgate, or directly below the driver-side corner of the bumper in Classic and Heavy Duty models. Either way, users can extend it with their foot, so they can step into the box even if their hands are full. Mopar noted it makes the step with high-strength aluminum, and it applies either a black e-coat or a powder-coated finish for better durability. There's no word on whether users can install it on their own, or if it needs to be added by a technician, but we can't imagine it requires cutting or welding. Odds are it's held by sturdy bolts. Mopar cargo box step for Ram 1500 View 4 Photos On sale now in the United States and Canada, the retractable bed step developed for trucks with a split tailgate wears part number 82216265AB, and it's priced at $395. It can hold up to 350 pounds. If your 1500 has a one-piece tailgate, the step you need also offers a 350-pound capacity but it carries part number 82215289AG and it costs $365. Heavy Duty owners need to ask for part number 82215842AE and set aside $365. Mopar didn't forget about motorists who own an older truck. Part number 82214245AD corresponds to a step that fits the last-generation 1500, which is still available new as the 1500 Classic, and it can hold 300 pounds. It was developed to fit single- or dual-exhaust models, according to Ram, and it's the cheapest of the bunch at $304. Numerous aftermarket manufacturers offer extendable bed steps, it's an accessory that has been around for years, but Mopar's stands out because it's covered by a warranty that's valid for two years regardless of mileage, or for the remainder of the truck's three-year, 36,000-mile warranty. If you're looking at the competition, the Chevrolet Silverado and GMC Sierra twins are available with steps integrated into the cargo box and the rear bumper, so they don't extend, but the latter's MultiPro tailgate can be configured as one wide step. Chevrolet might soon offer it, too. Related Video: