2014 Ram 1500 Laramie on 2040-cars

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2020 Ram 1500 and heavy-duty trucks get Night and Black Edition packages

Ram traveled to the Texas State Fair to introduce a pair of pickups you might not be able to see in the dark. The murdered-out trucks are called Black Edition and Night Edition, respectively. The Black Edition is based on the range-topping Limited variant of the 2020 Ram 1500. It receives -- you guessed it -- a wide panoply of black accents on the grille, tow hooks, bumpers, door handles, and door mirrors. Ram also added black 22-inch alloy wheels and a tonneau cover. The Limited is only offered with a 5-foot-7 cargo box and four doors, but Black Edition buyers can choose two- or four-wheel drive. Engine options include the base gasoline-burning 3.6-liter V6, 3.0-liter EcoDiesel V6, and the mighty 5.7-liter Hemi V8. Rest assured if you plan to work on your own truck, none of the engines receive a coat of black paint, so you'll be able to see what you're doing.  Note that the 2019 Ram 1500 Big Horn and Laramie trim levels is already available with a Black Appearance package, which we reviewed this year. Effectively, the Black Edition extends that darkened courtesy to the range-topping Limited.  The Night Edition package is for the Heavy Duty line of trucks, but it looks a lot like the aforementioned Black Edition trim. It adds a black grille with a body-colored frame, black emblems, and black bezels around the lights, and black wheels. Single-axle trucks get 20-inch wheels, while dually models ride on 17-inch alloys with machined pockets.  The Night Edition package is available on the Big Horn and Laramie variants of the 2500 and 3500 models. Ram noted it can only be paired with a Crew Cab or a Mega Cab. Engine options include the 6.4-liter Hemi V8 and the 6.7-liter Cummins straight-six turbodiesel with 1,000 pound-feet of torque. FCA says the Ram 1500 Limited Black Edition will be reaching dealers late third quarter 2019, which would be any day now. Buyers who want the Heavy Duty-based model will need to wait until "later fourth quarter." The Black Edition starts at $55,385, including destination, a figure that represents a modest $75 premium over the more colorful model. The Night Edition model carries a base price of $39,690, including destination. Pricing for the standard 2020 Heavy Duty hasn't been announced yet, so we don't know how much the package adds to the truck's bottom line.

Ram forced to build and hold 1500 Classic trucks due to chip shortage

DETROIT — The impact of the global semiconductor shortage on the auto industry spread on Saturday, as Stellantis warned its highly profitable pickup trucks were hit, while Ford said it would cut more U.S. production. Stellantis, the world's fourth largest automaker, said it will build and hold for final assembly its Ram 1500 Classic trucks at its Warren, Michigan, and Saltillo, Mexico, assembly plants. When chips become available, the vehicles will be completed and shipped to dealers. The action will last "a number of weeks," a Stellantis spokeswoman said, declining to reveal how many trucks would be affected. The chip shortage, which has hit automakers globally, stems from a confluence of factors. Carmakers shut North American plants for two months during the COVID-19 pandemic last year and canceled chip orders. Meanwhile, demand for chips surged from the consumer electronics industry as people worked from home and played video games. Now carmakers must compete for chips. Carmakers have repeatedly said they will prioritize chips for their most profitable vehicles, but the impact on the Ram, as well as previous reports by Ford and General Motors of lost or impacted production of their full-size trucks, shows the shortage is hitting companies where it hurts. Stellantis Chief Executive Carlos Tavares said earlier this month the problems might not be fully resolved by the second half of 2021, as some auto rivals have flagged, describing supplies as the "big unknown" for revenues in 2021. Ford said Saturday it will idle its Ohio assembly plant next week, while its Kentucky Truck Plant in Louisville will only work two of three shifts. Both plants will return to full production the week of March 29. The U.S. automaker said the latest action is part of a prior forecast it made that the shortage could hit 2021 profits by $1 billion to $2.5 billion. On Thursday, Ford said it would assemble its flagship, highly profitable F-150 pickup truck as well as Edge SUVs in North America without certain parts and then hold them "for a number of weeks" until they can be completed and shipped, affecting "thousands" of vehicles. It also said it would idle production at plants in Louisville, Kentucky, and Cologne, Germany. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.